ON THE COVER Partnering for Success In these times of adversity, strategic alliances become even more crucial than ever for survival. FEATURES No Pens or Mugs? No Problem. The industry is discovering it won’t lose the ability to message effectively under the new PhRMA code. The Green of Going Green The pharmaceutical industry has made enormous strides to limit its impact on the environment and create projects that improve sustainability. Increasingly, being socially responsible make good business sense. The Benefits of Prelaunch Access Natalie Douglas talks about the benefits of providing drugs to patients with unmet medical needs when no other options are available. John Crowley — Journey of the Heart A quest to find a treatment for his children led John Crowley on an unexpected path: starting a biotech company and leading several others to address diseases affected by defective crucial proteins. IN EVERY ISSUE Letter from the Editor Upfront A brief review of industry news at press time PharmaOutlet Terry Nugent talks about direct marketing as a new old solution. PharmaTrax Sales, marketing, and R&D trends from industry analysts What’s New New healthcare-related products, services, and companies. E-media New electronic and Web-based applications, sites, and technologies On the Calendar Industry Events Talent Pool Executive appointments and promotions Last Word Dr. Michelle Dipp discusses maintaining a corporate culture while integrating cutting-edge science and technology. Bonus Content Only in the Digital Edition of the January 2009 issue of PharmaVOICE Reaching the Higher Ground Through Education Going back to school might be the best investment pharmaceutical executives can make in their careers. IRBs: Training for Patient Protection Many IRBs and investigator sites are voluntarily putting their staffs through training and education to ensure that patients are protected. J a n u a r y 2 0 0 9 PharmaVOICE DIGITAL EDITION — BONUS CONTENT ON THE COVER Forum: Partnering for Success In these times of adversity, strategic alliances become even more crucial than ever for survival. What Are the Chances for Success? 10 Key Facts to Know About Strategic Alliances FEATURE ARTICLES No Pens or Mugs? No Problem. The industry is discovering it won’t lose the ability to message effectively under the new PhRMA code. AstraZeneca Commends PhRMA’s Expanded Direct-to-Consumer Advertising Guidelines A Cautionary Tale Conference Focus Shifts to Preshow Efforts The Green of Going Green The pharmaceutical industry has made enormous strides to limit its impact on the environment and create projects that improve sustainability. Increasingly, this socially responsible approach also makes good business sense, as more companies are discovering. A Going Green Company Update Going Green Positively Impacts Employee Engagement and Opinions of Senior Management EXCLUSIVE DIGITAL ARTICLES Reaching the Higher Ground Through Higher Education Going back to school might be the best investment pharmaceutical executives can make in their careers. IRBs:Training for Subject Protection In the absence of a regulation requiring training and education for those involved with clinical study subjects,many IRBs and investigator sites are voluntarily putting their staffs through the paces to ensure patients are protects. INDUSTRY BIO A Journey of the Heart Armed with a personal commitment to find a treatment for Pompe disease, John Crowley started one company, led two others, and is now steering Amicus Therapeutics’ innovative pharmacological chaperone technology to address this and other diseases caused by defective crucial proteins. A Big-Picture Perspective Pumping Up the Pipeline IN EVERY ISSUE E-Media Cool E-Upgrades and Enhancements On the Calendar More industry events and conferences Last Word Michelle Dipp,M.D., Ph.D.,VP, corporate development of Sirtris, a GSK company, was recognized with the Stevie Award for Women in Business in the category of Best Executive of a nonservices business with fewer than 100 employees. Award for Business Excellence ACCESS ISSUE AT PHARMAVOICE.COM We invite you to explore the digital edition of PharmaVOICE magazine. The interactive format allows you to easily read, share with friends, and click on podcasts, videos,webinars, whitepapers, and Website links to access additional resources. Getting started with your digital edition is this easy: Page Navigation: Use the arrow buttons to turn to the next, previous, first, and last pages.Type a particular page into the box, or flip the page from any corner. Pointer Icon: Click to zoom in for a closer look, and zoom out again. 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