Table of Contents April 2007 On the Cover The Evolving Role of the Clinical Project Manager Clinical studies have become more complicated, are multinational, and must adhere to a variety of laws and regulations. As a result, the project manager role has become a core capability needed for drug development. They are expected to provide leadership and deliver studies on time and on budget. Features DNA-Based Diagnostics: Testing for Personalized Medicine The success of personalized medicine depends upon the development of companion diagnostics to diagnose patients and predict their responses to specific drugs. Connected Health: The Push for Electronic Medical Records While the medical profession has lagged on the use of technology to manage and communicate patient information, increased focus on the use of electronic medical records — from the federal government, doctors’ groups, and patients — is expected to improve uptake. Meet the Creative Directors This special feature showcases the individuals who influence the look and feel of the industry through their creative executions. More than 25 of the industry’s creative directors reveal their philosophies related to developing good, strategic creative campaigns, mentoring up-and-coming talent, and supporting creative executions that reasonably push the envelope. Managed Markets: Hospitals The hospital market can serve as a vital point for new patient starts. But placement on hospital formularies has become more competitive. Pharmaceutical companies that demonstrate that their products positively impact the total cost of patient care will have the advantage. In Every Issue Letter from the Editor Raise your voice: Letters UpFront A brief review of industry news at press time PharmaOutlet Nancy Smerkanich provides an update on a recent FDA public hearing. PharmaTrax Sales, marketing, and R&D trends from industry analysts What’s New New healthcare-related products, services, and companies E-Media New electronic and Web-based applications, sites, and technologies On The Calendar Industry events Talent Pool Executive appointments and promotions More global trials are impacting project managers, says Jason Tibbs. For Steve Hamburg, the creative process is logical, mystical, and magical. Nancy Smerkanich provides an update on 21 CFR Part 15.
