May 2007 Table of Contents On the Cover Pharma’s Commitment to Public Health A natural extension of the industry’s mission of providing safe, lifesaving medicines is participation and sponsorship of myriad public-health initiatives around the world. Features Nanotech Comes of Age With products already in the marketplace and a huge amount of research going into nano-based drugs and devices, nanotechnology is both exciting science and a growth market. Sales Training: Moving Beyond the Message It’s become vitally important for sales representatives to provide information beyond the marketing message. Meet the 2007 HBA Rising Stars A salute to this year’s Healthcare Businesswomen’s Association Rising Stars. Section 199 Deduction for Qualified Production Activity Income Michael Swanick, global tax leader, pharmaceutical industry, at PricewaterhouseCoopers, discusses how Section 199 will impact pharmaceutical companies large and small. Dr. Mitchell S. Steiner — One Step Ahead A researcher, a practitioner, and now a company leader, Dr. Mitchell S. Steiner has been committed to finding ways to tackle urological diseases by thinking beyond the tried and tested. Managed Markets: Employers The degree of skill needed to negotiate in the pharmacy benefit waters is increasing. Experts say pharmaceutical companies must have a strategy to address employer needs. In Every Issue Letter from the Editor Raise your voice: Letters UpFront A brief review of industry news at press time For Art’s Sake A creative review by the experts PharmaOutlet Joan Bachenheimer talks about e-processes for patient recruitment. PharmaTrax Sales, marketing, and R&D trends from industry analysts What’s New New healthcare-related products, services, and companies E-Media New electronic and Web-based applications, sites, and technologies On The Calendar Industry events Talent Pool Executive appointments and promotions
