Table of Contents November/December 2007 An Industry Overview To make the most of future growth opportunities, the industry must fundamentally change the way it operates. Then & Now Thought leaders review their 2006 predictions in 2007. Crystal Ball Industry experts identify the top trends they expect to shape the industry. The Corner Office A review of commentary from more than two dozen of the CEOs and Presidents of leading life-sciences companies reveals some top trends. Basic Research New tools and technologies will provide new ways of looking at diseases, which could lead to a pipeline of new products. Clinical Development Technology will be the change agent for overhauling development processes to reduce costs and increase efficiencies. Stem cells Experts discuss the milestones that have been achieved and the implications for stem-cell therapeutics. The FDA A new law is expected to have an immediate and significant impact on the Food and Drug Administration. Salesforces A new sales model will emerge that uses sophisticated selling techniques, technologies, and education. Marketing Marketers are changing their messages in light of a DTC pullback and a rising tide of nontraditional outlets and tools. Medicare Part D Industry experts evaluate the impact of Medicare Part D and project what further market- shaping events are to come. Doctors’ Choice Awards A review of the 2007 winners. In Every Issue Letter from the Editor Letters UpFront What’s New E-Media On The Calendar Talent Pool

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