We invite you to explore the digital edition of PharmaVOICE magazine. The interactive format allows you to easily read, share with friends, and click on podcasts, videos, webinars, whitepapers, and Website links to access additional resources. Getting started with your digital edition is this easy: Page Navigation: Use the arrow buttons to turn to the next, previous, first, and last pages. Type a particular page into the box, or flip the page from any corner. Pointer Icon: Click to zoom in for a closer look, and zoom out again. Full-Screen Mode: Want to see the publication in full screen? Click to adjust your viewing preference. Contents: See the table of contents to quickly access a particular article. Search: Use the search box or click on the search icon to find any word or phrase. Share With Friends: E-mail a link to an article or issue to a friend. Print or Download: You may choose to purchase a PDF allowing you the rights for off-line viewing and printing. Help: A quick reference to all of the controls that allow you to navigate through this digital publication. Close Publication: Click the close icon when you want to close the viewing screen. We hope you enjoy the digital edition! If you have questions or suggestions for additional features, please let us know. Send us your questions and comments to [email protected] ON THE COVER Improving Patient-Directed Communications Technology is unlocking a range of options for improving patient-physician communications. Solving the Patient-Education Puzzle (Provided by: Healthy Advice Network ) The Benefits and Challenges of Creating Personalized Brand Dialogue Between Physicians and Patients The Pharma-Physician-Patient Connection: Working Together to Improve Treatment Outcomes Patient Journey Marketing™ and the Power of Video How Patient Journey Marketing™ delivers more value to your customers and your bottom line FEATURE ARTICLES From the Heart: Personal Stories, Public Causes Last year, PharmaVOICE ran a series of articles showcasing the philanthropic contributions made by several life-sciences companies. This month, we are offering stories of the heart. From the Heart: Personal Stories, Public Causes Stiefel’s Dedication to Corporate Philanthropy Amgen’s Commitment to Philanthropy A Personal Dedication to Volunteerism and Mentoring Giving Back: Personal Accounts of Philanthropy: Finding Therapy in Nature A Trilogy of Participation Running to Remember A Tale of Hope Creating Awareness Casting a Line to Help Kids Keeping the Dream Alive Helping Hand in a Crisis Rallying Others in Relay for Life A Hand Across the Ocean Rallying for the Troops Lance and Friends Two Hearts Build Cheer A Tough Test Taking it to the Bank Hoval CAN (Change Attitudes Now) Back to School EXCLUSIVE DIGITAL ARTICLES Electronic Data Capture Turns a Corner…At Last! Dennis Constantinou of Oracle Health Sciences discusses new systems that make trial participation easier for investigative sites. Push for Transparency Creates New Environment for KOLs Proposed legislation, a new policy announcement by Pfizer, and criticism of reports published in medical journals are impacting the role of of key opinion leaders. INDUSTRY BIO Harriet Robinson: A Shot of Daring GeoVax’s Dr. Harriet Robinson is focusing her skills and determination on one of the most sought-after goals in global healthcare: developing a vaccine to prevent HIV/AIDS. The Road to a Vaccine Honors and Awards IN EVERY ISSUE E-Media Cool E-Upgrades and Enhancements On the Calendar More industry events and conferences Last Word Laureate’s President and CEO Dr. Robert Broeze positions the biopharmaceutical development and protein production company for the future. GeoVax named emerging life-sciences company of the year on the cover Improving Patient-Directed Communications New technologies are unlocking a wide range of options for improving patient-physician communications. FEATURES Process Improvement: Investigator Payments The need to create an efficient development program is putting additional pressures on clinical sites. Video Detailing: 10 Years in the Making With the advances in technology, e-promotional and educational online activities are on the rise. From the Heart: Personal Stories, Public Causes Extraordinary accounts of the many causes championed by individuals throughout the life-sciences industry. Harriet Robinson: A Shot of Daring GeoVax’s Dr. Harriet Robinson is focusing on one of the most sought-after goals in global healthcare: developing a vaccine to prevent HIV/AIDS. What Makes Great Creative Great? Steve Frederick of Flashpoint Medica discusses the six criteria for great creative. HBA Leadership Conference A recap of the 6th Annual Healthcare Businesswomen’s Association’s Leadership Conference in every issue Letter from the Editor Upfront A brief review of industry news at press time PharmaOutlet Peter Pitts talks about molecular diagnostics as the drug-safety tools of the future. PharmaTrax Sales, marketing, and R&D trends from industry analysts What’s New New healthcare-related products, services, and companies E-Media New electronic and Web-based applications, sites, and technologies On the Calendar Industry Events Talent Pool Executive appointments and promotions Last Word Laureate’s Dr. Robert Broeze talks about protein production. InfoMedics’ Dr. Stanley Wulf says there is a need to identify dialogue gaps. Patty Hill and her Sanofi-Aventis colleagues plant a tree in her son’s memory. Dr. Harriet Robinson talks about the challenges of developing an HIV/AIDS vaccine.
