Supplier Showcase Featured Product and Service Showcases Catalina Health Resource Core-Create ERA Clinical LLC GA Communication Group Guard Dog Brand Development LLC IPAK J. Knipper and Company Inc. LLNS Lnx Pharma Observant LLC Ogilvy CommonHealth Worldwide PARTNERS+simons SDI SK&A The Medical Affairs Company (TMAC) Topin & Associates Inc. Catalina Health Resource 200 Carillon Pkwy. St. Petersburg, FL 33716 Phone: 800-803-9360 www.catalinahealthresource.com The World’s Largest Personalized Health Media Network™ Catalina Health Resource combines its vast knowledge of prescription consumption ­patterns with insights into the needs of health consumers to help brands better understand the needs of their customers and prospective customers. They then deliver brand-sponsored information directly to consumers via their physician and pharmacy. Core-Create 100 Franklin Square Drive Suite 201 Somerset, NJ 08873 Phone: 732-748-0433 Fax: 732-748-0430 www.core-create.com Engaged in Your Vision of Success Core-Create, part of The Core Nation group of companies, is a full-service healthcare ­marketing agency offering a unique blend of smart, creative strategies and deep collaboration to take brands to the next level. Intense engagement with our clients and their ­business is what sets us apart, and a 20-year history of progressive pharmaceutical marketing is what allows us to keep our clients ahead of the curve. Whether it’s through advertising and promotion, branding, sales force programs, corporate identity and ­communications, public relations (through our West-Coast partner, Brandkarma), or medical communications (through our sister company Alpha & Omega), we never stop thinking about what will move a brand forward. ERA Clinical LLC 71 Union Ave. Ste. 110 Rutherford, NJ 07070 Phone: 201-842-7621 Toll Free: 877-777-3721 www.eraclinical.com A New Generation of Post Marketing Clinical Support Our programs target community-based ­practitioners who may be overlooked in ­traditional programs. We provide innovative programs that yield relevant data, ­presentations and publications. By utilizing Industry experts on an as needed basis, we find the best available talent to form a seamless project team with our sponsor’s internal resources. This flexible structure offers exceptional quality at lower costs and higher speed. GA Communication Group 1 E. Wacker Drive Ste. 3200 Chicago, IL 60601 Phone: 312-803-1900 www.gacommunication.com Your Communication Needs Are Our Business We work to make every interaction with your customer as engaging and impactful as ­possible. We know how to shape strategy and execute messaging to help you take full advantage of every communication channel that exists. In today’s world, that means ­crafting and delivering a compelling story offline and online, on multiple platforms, devices and technologies. But while strategies and media constantly change, our core principles stand strong: we know that our success is predicated on your success, and that’s what drives us every single day. So, what can we do to help you? Guard Dog Brand Development LLC 853 Broadway, Ste. 1220 New York, NY 10003 Phone: 212-529-0292 Fax: 212-529-0293 www.GuardDogBD.com Fiercely Protective® Brand Development For a brand to yield maximum benefit, its identity must be developed as a high-level strategy supporting business-wide goals – and the process needs to begin as soon as there is a company, molecule, product, ­franchise, or technology to talk about. Guard Dog is an award-winning, brand development company focused on transforming business strategies into engaging brand identities for the pharmaceutical, life sciences, and ­healthcare industries. Guard Dog blends brand strategy, strategic brand design, and implementation to create consistent, ­cohesive, and relevant experiences that drive awareness, valuation, and growth. With a unique silo-busting approach, Guard Dog objectively enhances brand image and builds brand value while protecting a brand’s ­identity from fragmentation. IPAK 90 Twinbridge Drive Pennsauken, NJ 08110 Phone: 856-486-0066 Fax: 856-486-3557 www.ipak.com Marketers that Manufacture IPAK, a certified woman-owned business, ­provides custom innovative print solutions and on-site manufacturing for the healthcare industry. By coupling our ability to think strategically with our thorough understanding and control of structural package design and the print manufacturing process, we become a valuable extension of brand teams and advertising agencies. Since 1993, IPAK’s input during strategic and tactical development has ensured that ­materials get produced on strategy, on time and on budget. Utilizing our 70,000 sq foot facility, we’ve manufactured an array of products including; patient starter kits, physician direct mail campaigns, crm programs, detail aids, consumer education materials, webkey ­initiatives, loyalty kits, CD packaging, binder sets and more. IPAK is the 1 call to 1 company that does a million things so you don’t have to. J. Knipper and Company Inc. One Healthcare Way Lakewood, NJ 08701 Phone: 888-Knipper Fax: 732-905-0469 www.knipper.com Knipper for Sampling Solutions & More We work collaboratively with you to develop and deliver strategies and time-tested tactics that enhance patient compliance, adherence, and persistency; serve busy physicians; ­support sales reps; and provide distribution, storage, recall and transport services from FDA and DEA-licensed facilities – all while meeting or exceeding regulatory compliance standards. Conventional and custom ­ web-based applications support all operations plus performance tracking and other analytics. Our outstanding customer service includes call center support and 24/7 access to senior management. We’ve served the industry with smart, effective, commercial solutions since 1986. Contact us today to ­discuss how we may help you. LLNS 220 E. 42 St. 3rd Fl. New York, NY 10017 Phone: 212-771-3000 Fax: 212-771-3010 www.llns.com Ideas Start Here Today’s clients need more than a great ad. They need ideas, lots of ideas that will move their brands forward in a very challenging and ­constantly changing market environment. This idea-centric approach is at the core of the LLNS model. Strategy, creative and technology are not kept locked away in separate silos, but are brought together to solve clients’ ­challenges. Strategic and creative teams work hand-in-hand with on-site digital developers. Clients and other agency partners are invited to join in the process. LLNS believes that good ideas can come from anywhere, but that they are more likely to come from an open approach to problem solving. Lnx Pharma 750 The City Dr., Ste. 490 Orange, CA 92868 Phone: 714-489-2000 www.lnxpharma.com Reveal the Science Behind the Society of Science Ready to push the envelope in KOL strategy? Need a secret weapon to find undiscovered key opinion leaders, or a method to evaluate your current scientific advisory board bench strength? Lnx Pharma custom research ­services reveal connected people, networks and strategies across all disease categories. Our proprietary technology goes beyond simple scoring and popularity, combining social ­network analysis and natural language processing to provide immediate insights into scientific communities. We can help you quickly locate and evaluate Key Opinion Leaders, Key Centers of Excellence and Key Research Themes around the globe. Large and small companies benefit from these strategies to find ideas, leverage innovations and create collaborations across all stakeholders. Observant LLC 1601 Trapelo Rd. Ste. 255 Waltham, MA 02451 Phone: 781-642-0644 Fax: 781-642-0655 www.observant.biz Strategic Market Research in Pharmaceuticals and Biotechnology Observant LLC leverages our consulting and research expertise to customize high-value, action-oriented strategic marketing solutions to our clients. We provide: •Team-based approaches – leveraging teams with broad backgrounds who are adept at both quantitative and qualitative studies across many therapeutic categories •Creative approaches – we apply innovative techniques supported by an active in-house qualitative and quantitative R&D program. ­Innovations include Questrill™, a ­patent-pending qualitative analytic platform •Client service – Our deep product knowledge is gained through satisfied clients retaining us for multiple engagements as their products are developed and marketed Ogilvy CommonHealth Worldwide 400 Interpace Pkwy. Parsippany, NJ 07054 Phone: 973-352-1000 Fax: 973-352-1500 www.ogilvychww.com An Overwhelming Advantage Ogilvy CommonHealth Worldwide, part of the Ogilvy & Mather network and a WPP ­Company, is the most innovative, ­resourceful—and largest—healthcare ­communications network in the world, with 64 offices in 33 countries. Ogilvy CommonHealth Worldwide provides 360-degree marketing ­services including advertising and promotion, brand identity and development, global integration, direct-to-consumer, direct-to-patient, ­relationship marketing, digital/interactive ­services, managed care marketing, medical education, media planning and buying, market research and analytics, strategic consulting and public affairs and relations. The organization houses individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities and numerous partnerships both within and ­outside the network of WPP companies. PARTNERS+simons 25 Drydock Ave., 8th Fl. Boston, MA 02210 Phone: 617-692-2134 Fax: 617-331-9394 www.partnersandsimons.com Integrated Marketing Company The PARTNERS+simons Health practice defines best practices in integrated marketing and business outcomes for companies in the pharmaceutical, drug discovery, medical device, biotech, health plan and hospital sectors. With a global client list ranging from Genzyme Biosurgery and Agilent Life Sciences to Smith & Nephew and ConforMIS, PARTNERS+simons specializes in engagement dimensions such as brand strategy, product/service launch, web development, demand generation programs, digital marketing, DTC and HCP acquisition/conversion/retention programs, brand advertising and marketing measurement/analysis. PARTNERS+simons is fluent in both digital and traditional communications as well as paid and social media. SDI 1 SDI Dr. Plymouth Meeting, PA 19462 Phone: 610-834-0800 Fax: 610-834-8817 www.sdihealth.com Innovations in Healthcare Analytics By combining hundreds of millions of ­ HIPAA-compliant, de-identified patient-level healthcare records with consumer and ­commercial information, SDI offers unique opportunities for targeting, profiling, ­segmentation, and program measurement based on actual patient and physician behavior. SK&A A Cegedim Company 2601 Main St., Ste. 650 Irvine, CA 92614 Phone: 949-476-2051 Fax: 949-476-9131 www.skainfo.com Setting the Standard for Data Quality SK&A is a leading provider of healthcare ­information solutions and databases. We research and maintain contact and profiling data for more than 2 million healthcare providers, including 830,000 prescribers. Our information supports client initiatives for: ­continuing medical education, recruiting, direct marketing, pharmaceuticals, medical devices, managed healthcare and publishing. SK&A’s proprietary databases are ­telephone-verified twice per year from our headquarters in Irvine, CA. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. The Medical Affairs Company (TMAC) 225 TownPark Dr., Ste. 300 Kennesaw, GA 30144 Phone: 678-581-4400 Fax: 678-581-4401 TheMedicalAffairsCompany.com Optimizing Scientific Exchange The Medical Affairs Company LLC is a full ­service Contract Medical Organization that ­provides pharmaceutical, biotechnology, and medical device industry clients a wide array of outsourcing capabilities for medical affairs ­activities. Providing both strategic and tactical medical liaison support services in addition to medical liaison consulting and medical ­communications support, The Medical Affairs Company is uniquely positioned to provide both unmatched value and service to the ­pharmaceutical industry. The Medical Affairs Company’s greatest strength is their focus: medical and scientific affairs – it is their only business. Contact Beth Price at [email protected]. Topin & Associates Inc. 205 N. Michigan Ave., Ste. 2315 Chicago, IL 60601 Phone: 312-645-0100 Fax: 312-645-0120 www.topin.com We Deliver Impact The definition of Impact goes beyond what services are offered or what capabilities we have. To us, delivering impact means ­delivering ideas that grow our clients’ brands, their businesses, and their customer-base. Basically, ideas that get business results. We understand that marketing ­communication is about much more than brand awareness or ad recall. It’s about ­getting the most from a brand in its market. It’s about impact.

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