Table of Contents Letter from the Editor Forum on Marketing Modern Marketing in the Making: Marketing executives from pharmaceutical, biotechnology, device, and diagnostic companies, ranging in size from small specialty to midtier to large and global, share common challenges. Shorter product life cycles, increased pricing pressure, crowded therapeutic categories, and regulatory controls are fueling a marketing evolution. Company Listing by Topic of Interest Agency Services DVC HealthCare — Optimizing Your Agencies’ Role in Prelaunch Planning Interlink Healthcare Communications — Branding With Both Sides of the Brain: The Integration of Science and Promotion in Pharmaceutical Marketing Trapezoid Healthcare Communications LLC — Smarter Patients are Healthier Patients Alternative Media LIFE ScapeS Inc. — Supporting the Patient-Physician Relationship Copromotion BrandEdge — Ensuring Alignment on Copromotions The E-Arena Graphic Details — Designing E-Detailing Programs that Physicians Will Love J. Knipper & Company — An e-Renaissance for Direct-to-Practitioner Marketing NXLevel Inc. — Successful Marketing Requires Engaged Learning Market Research NOP World Health — Impacting Behavior of the Untreated and Undertreated: A Brand Management Imperative Prescription For Strategy LLC — Successful Life-Cycle Results Come From Reversing The Process Medical Education CME LLC — Evaluating Educational Providers in the New Watchdog Environment Outsourcing PDI Inc. — In or Out: Outsourcing in Today’s Biopharmaceutical Industry September 2004 VIEW on Marketing Advertiser Listing in Alphabetical Order BrandEdge Clinical CONNEXION CME LLC DVC HealthCare Graphic Details HCPro Inc. Interlink Healthcare Communications J. Knipper & Company LIFE ScapeS Inc. NOP World Health NXLevel Inc. PDI Inc. PDI Inc. Prescription For Strategy LLC Sudler & Hennessey Trapezoid Healthcare Communications LLC Ventiv Health Inc.
