AnalyticsIQ, the leading provider of predictive people-based data, announces its partnership with Doceree as the first to offer persona-based attributes tied to National Provider Identifiers (NPI) within Doceree’s Marketplace—a groundbreaking platform dedicated to nudging sharper HCP segmentation and targeting with focused data.

AnalyticsIQ is the first data company to blend cognitive psychology with data science in order to drive toward better outcomes by helping healthcare organizations understand patients and providers with their people-based data, comprehensive social determinant of health (SDOH) insights, and NPI linkages. AnalyticsIQ has the unique ability to link their high-quality and predictive PeopleCore consumer data directly to NPI to create robust and actionable HCP personas and audiences. As part of their partnership with Doceree, AnalyticsIQ will initially provide dozens of HCP audiences covering a wide variety of actionable provider attributes including:

• Specific disciplines
• Use of AI and technology
• Provider ethnicity
• Interests such as sports, video games, and foodies
• Channel behaviors including podcasts and streaming

Commenting on the partnership, Christine Lee, Head of Health Strategy & Partnerships,  AnalyticsIQ, said “We are excited to partner with Doceree and enable better HCP engagement with  accessible and effective data solutions. As the first data provider offering persona audiences in Doceree’s HCP-focused Marketplace, pharma marketers can now leverage our people-based audiences specifically designed to provide insight into the provider-as-a-person for better HCP marketing”.

“We are thrilled that AnalyticsIQ will be the first data provider to offer persona based HCP audiences in the Doceree Marketplace,” said Julius Ramirez, SVP & GM, Product & Partnerships, Doceree. “AnalyticsIQ’s ability to link their demographic, behavioral, and psychographic data to NPI is truly powerful as it unlocks a comprehensive view into HCPs as unique individuals and provides the actionable insight needed to drive marketing results through better HCP engagement. We are proud to partner with them and offer Marketplace users access to AnalyticsIQ’s differentiated HCP audiences,” said Ramirez.

Doceree is a leading global platform dedicated to improving healthcare outcomes by enriching HCP-patient conversations, with advanced data tools. By partnering with AnalyticsIQ, Doceree will be able to offer Marketplace users access to high-quality HCP audiences so they can nudge HCPs where it matters most and drive richer marketing engagement.

For more information about AnalyticsIQ’s predictive data, analytics and HCP audiences visit: https://analytics-iq.com. To understand Marketplace better- its offerings and benefits, visit: https://doceree.com/marketplace-brand/.