April 23, 2025 – AnalyticsIQ, the leading innovator in predictive people-based marketing data, today announced the launch of Provider-as-a-Person Intelligence, an advanced solution suite specifically designed to fuel enhanced healthcare provider (HCP) engagement.

AnalyticsIQ’s Provider-as-a-Person Intelligence empowers healthcare, pharmaceutical, research institutions and life sciences companies to drive deeper and more effective HCP targeting strategies and marketing initiatives. 

By integrating AnalyticsIQ’s Provider-as-a-Person Intelligence with clinical data from Sight Outcomes Research Collaborative (SOURCE), Dr. Joshua Stein, Associate Professor at the University of Michigan’s Department of Ophthalmology and Visual Sciences and Chief Data Officer of SOURCE, and his team have the opportunity to study how the sociodemographic characteristics of the ophthalmologists and optometrists caring for patients with sight-threatening eye diseases like glaucoma, diabetic retinopathy, and age-related macular degeneration align with the sociodemographic characteristics of their patients.

“Emerging evidence shows that patients are more likely to follow medical advice when they feel truly understood by their healthcare provider. When providers share similar sociodemographic traits or better understand the life circumstances of their patients, they may be more equipped to identify barriers to care and deliver impactful interventions. AnalyticsIQ’s Provider-as-a-Person Intelligence can help us further explore how alignment—or lack thereof—between provider and patient characteristics influences eye care and ultimately, patient outcomes,” explained Dr. Stein.

Provider-as-a-Person Intelligence includes HCP Segments made up of off-the-shelf and custom HCP audiences available for immediate cross-channel activation and robust National Provider Identifier (NPI) Linkage that enables teams to connect their defined provider lists to an untapped digital media ecosystem and AnalyticsIQ’s comprehensive consumer data, unlocking insight into providers as people beyond the clinical environment.

"AnalyticsIQ’s Provider-as-a-Person Intelligence delivers an unprecedented level of granularity to HCP segmentation and targeting,” said Julius Ramirez, SVP & GM, Product & Partnerships at Doceree. “By integrating their rich HCP personas and robust NPI linkage into Doceree’s Marketplace, we're enabling pharmaceutical and healthcare marketers to achieve deeper personalization and significantly enhanced engagement across their campaigns. We're thrilled about our partnership and the new opportunities Provider-as-a-Person Intelligence creates for the industry,” explained Ramirez.

This groundbreaking offering features HCP Segments made up of 100+ ready-to-use HCP audiences and thousands of custom combinations including:

• HCP Specialty – Segment HCPs based on over 30 unique specialties such as cardiologist, geriatric medicine, and more.
• HCP Type: Identify HCP types like RN, PA, MD, and more.
• Ability to Prescribe: Target HCPs based on their ability to prescribe.
• Predictive Personal Insights: Understand unique HCP personal characteristics such as technology adoption, bilingual, marketing channel preferences, and more.
• And more: Create custom audiences by combining HCP audiences with the full suite of AnalyticsIQ data including demographics, behaviors and motivations.

In addition to HCP audiences, AnalyticsIQ’s Provider-as-a-Person Intelligence seamlessly integrates the company’s comprehensive people-based data and digital identifiers with NPIs leveraging NPI Linkage. By reliably linking HCPs to their consumer data profile and digital identifiers via AnalyticsIQ’s NPI Linkage, organizations can tap into an expanded media ecosystem and people-based consumer insights to fuel powerful use cases such as:

• Enrichment of NPI-based files – Help healthcare brands and agencies better understand providers as people by connecting NPIs to AnalyticsIQ’s comprehensive consumer dataset, unlocking insight into provider demographics such as age, gender, and finances; lifestyle and behaviors such as personal interests, media consumption habits, and preferred communications channels; and predictors and motivations such as internal decision-drivers, technology adoption, and future behaviors.
• Broaden Non-Personal Promotion – Provide translation for platforms grounded in NPIs only or consumer identifiers to enable analytics or digital media targeting. 
• Multichannel Activation – Enable healthcare agencies to execute targeted marketing across digital channels such as programmatic, social, CTV, podcasts, and more by matching NPIs to AnalyticsIQ’s suite of cross-screen identifiers.
• Expand Audience & Identity Capabilities – Equip media and identity platforms with NPI-powered capabilities, empowering them to better serve healthcare advertisers. By integrating NPI Linkage, platforms can seamlessly onboard NPI-based audiences, improve match rates, and unlock new revenue streams in the growing healthcare advertising market. 

“As the healthcare landscape becomes increasingly competitive, the ability to understand and engage healthcare providers at a personal level has never been more crucial,” said Scarlett Shipp, Chief Executive Officer of AnalyticsIQ. “With Provider-as-a-Person Intelligence, AnalyticsIQ is equipping life sciences, pharma brands and healthcare companies with unparalleled data-driven capabilities to personalize and optimize their provider outreach. We're proud to lead this innovation, helping our clients build more impactful relationships with HCPs.”

For more information on Provider-as-a-Person Intelligence, visit www.analytics-iq.com or contact [email protected].