Commercialization


  • Pfizer CEO Albert Bourla
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    Challenges mount for vaccine makers

    End-of-year earnings reports reveal drugmakers are grappling with declining vaccination rates and an unpredictable Trump administration.

    By Feb. 19, 2025
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    Salesforce or Veeva: How drugmakers can navigate the upcoming CRM split

    The two companies will let their long-running contract expire this year, and drugmakers will need to decide which is the best platform for them in a changing marketplace.

    By Feb. 13, 2025
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    The kids are alright: How pharma can make inroads with Gen Z

    As drug development priorities shift, pharma companies need to understand younger patients to improve their reputation.

    By Feb. 12, 2025
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    Q&A // Biotech Spotlight

    Beyond GLP-1s? This biotech is exploring longer-term metabolic treatments

    Fractyl Health is entering pivotal studies for a procedure that aims to be an ‘off ramp’ to GLP-1s and exploring how a one-time, ‘smart GLP-1’ gene therapy can Treat type 2 diabetes.

    By Feb. 10, 2025
  • Bottles of Bristol Myers Squibb's Cobenfy, a new drug for schizophrenia, are arranged in this photo illustration.
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    Bristol Myers gives first peek at closely watched launch of schizophrenia drug

    Cobenfy, the main asset acquired through Bristol Myers’ $14 billion purchase of Karuna, had $10 million in sales in the fourth quarter and around 1,000 prescriptions weekly by late January.

    By Jacob Bell • Feb. 7, 2025
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    With uncertainty roiling Big Pharma, execs are placing lower-risk bets

    The market has been no less demanding for pharma giants as 2025 begins, but last year’s strategies are paying off.

    By Feb. 6, 2025
  • Jason Hersh, CEO, co-founder, managing partner, Klein Hersh
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    Executive hiring changes reflect a broader biotech comeback

    Executive hiring shifts are often indicators of wider trends in the market. Here’s how the hiring landscape for pharma leaders is changing.

    By Alexandra Pecci • Jan. 29, 2025
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    Innovate or perish: Industry’s evolution leaves little room for me-too approaches

    Novel drug approvals have set the stage for more breakthroughs in pharma.

    By Updated Jan. 22, 2025
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    In pharma’s competitive climate, companies need evidence beyond clinical trials

    Early planning and market research are crucial in an era of rising cost pressures.

    By Kelly Bilodeau • Jan. 21, 2025
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    Merck is broadening its pipeline as Keytruda’s patent cliff looms

    Merck looks ahead with an array of cardiometabolic, immunology, neuroscience and ophthalmology pipelines.

    By Alexandra Pecci • Jan. 14, 2025
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    The ability to pivot will be ‘key’ as pharma’s tariff threat looms

    Companies are looking to new countries like Vietnam for manufacturing needs, but change comes at a cost.

    By Kelly Bilodeau • Jan. 13, 2025
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    Opinion // Year in Preview

    PharmaVoice’s Crystal Ball: Industry shifts in R&D, policy and clinical trials

    Coming changes that could impact pharma from drug development to launch.

    By Jan. 10, 2025
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    10 of our most read articles of 2024

    The high drama of an election year, industry layoffs, patent cliff strategies and other key trends that shaped pharma in 2024.

    By Dec. 20, 2024
  • A sign for the FDA is displayed outside the agency's headquarters in Silver Spring, Maryland.
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    Zepbound, Mounjaro shortages are resolved, FDA confirms

    The FDA’s decision will close a lucrative market opportunity for compounding pharmacies, although the agency will give a limited grace period before taking any enforcement actions.

    By Ned Pagliarulo • Dec. 20, 2024
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    Big Pharma’s new DTC play: partnering with digital health providers

    The pharma giant is looking for another edge in the competitive weight loss market through DTC expansion.

    By Dec. 18, 2024
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    A drug for fewer than 1,000 patients? Awareness and diagnosis are key.

    Zevra Therapeutics is building a commercial strategy for an ultra-small patient pool.

    By Dec. 9, 2024
  • Scott Weintraub, senior vice president, U.S. business, Alexion
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    How Alexion markets a rare disease drug by ‘starting with the end in mind’

    The biopharma, now an arm of AstraZeneca, needs to build the plane while flying it to be first in rare diseases with no other option.

    By Dec. 3, 2024
  • Ron Tilles, board member, Pyros Pharmaceuticals
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    Profile

    Left to clean up after ‘pharma bro’ Shkreli’s arrest, former Turing CEO Ron Tilles reckons with the past

    While Martin Shkreli smirked his way through a public securities fraud investigation, Ron Tilles became interim CEO of Turing Pharmaceuticals, ready or not. Here’s his story.

    By Nov. 14, 2024
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    From Mr. Mucus to the Super Bowl, pharma tries offbeat marketing strategies

    As the industry’s marketing dollars shift, companies are targeting potential patients in unique ways.

    By Nov. 13, 2024
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    Pfizer and Lilly’s telehealth prescribing platforms draw Senate scrutiny for ‘potential fraud’

    As Big Pharma embraces telehealth to sell medicines directly to patients, lawmakers wonder whether the programs skirt anti-kickback rules.

    By Kelly Bilodeau • Nov. 12, 2024
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    Big Pharma earnings hang hope on the next generation of blockbusters

    Pfizer, J&J, Biogen and Novartis are banking on new products to make up for maturing blockbusters, but future growth is not guaranteed.

    By Oct. 31, 2024
  • A Novo Nordisk sign is seen on the side of a building.
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    Backlash builds against Novo’s Catalent takeover

    Roche recently joined naysayers who argue the deal threatens competition in the burgeoning weight loss and diabetes drug market.

    By Oct. 30, 2024
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    Photo illustration: Industry Dive; Getty Images

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    PharmaVoice 100

    2024 PharmaVoice 100s: Rare Disease Warriors

    Pharma pros driving drug development and access for patients with high unmet needs. 

    By Oct. 29, 2024
  • Signs for Johnson & Johnson are seen on company offices in California.
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    J&J’s comeback kid Spravato heads for blockbuster status

    After a slow start, the novel esketamine nasal spray for depression is now J&J’s fastest-growing medication.

    By Oct. 25, 2024
  • Dengue vax
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    Dengue is spreading and Sanofi is pulling the U.S. market’s only vaccine. What’s next?

    As Sanofi prepares to halt production on its dengue vaccine in 2026, locally acquired infections in the U.S. are raising the alarm.

    By Alexandra Pecci • Oct. 23, 2024