Commercialization: Page 36

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    Speak Out

    Reframing the adherence challenge Jennifer Sigaud, MD of Atlantis Healthcare, US, says it’s time to think differently IN my 20+ year career, there have been tremendous advancements in the world of healthcare, including new and better medications. Yet one problem continues to plague marketers, HC...

    By Jennifer Siguad • June 1, 2016
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    Preparing for the Silver Tsunami

    The Intersection of Healthcare and Technology With more than 10,000 people a day turning 65 in the United States — equating to more than 2 billion seniors by 2050 — the healthcare industry needs to prepare to meet the demands of this older population. Patient care and technology are converging, a...

    By Tunstall Panel Discussion • June 1, 2016
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    Letter from the Editor

    Smart Health How smart are you about your health? Do you know your cholesterol number? What’s your blood pressure? How’s your glucose level? Not that long ago, these were the questions. Today, those questions and more are being answered by a source other than doctors or other healthcare providers...

    By Taren Grom • May 1, 2016
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    UpFront

    Industry at Large AstraZeneca and Diabetes Hands Foundation Partner to Help Adults Walk Their Way to Better Health AstraZeneca and the Diabetes Hands Foundation have launched Everyday Steps, a new campaign designed to help the almost 28 million Americans with type 2 diabetes develop and maintain ...

    By PharmaVoice Team • May 1, 2016
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    mHealth

    Survey Shows Veterans Have Interest in Using Technology to Receive Care   Trending now: Military seeks technology options for treating vets. Researchers in Massachusetts conducted a survey of 300 patients seen in the general mental health clinic of the local Veterans Affairs Medical Center. Surve...

    By PharmaVoice Team • May 1, 2016
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    What's New

    Johns Hopkins and MedImmune Announce Joint Program to train PH.D. Students for Careers in Biopharma Trending now: First-of-its-kind industry-academic Ph.D. program in the U.S. aims to broaden graduate students’ experience in and out of the classroom setting. The Johns Hopkins University and MedIm...

    By PharmaVoice Team • May 1, 2016
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    The Calendar

    Coming Attractions The CNS Summit 2016 — Collaborating for Novel Solutions — will be held Oct. 27-30, in Boca Raton, Fl. The CNS Summit is a community passionate about making a difference and shaping the future. The conference is designed to be action-oriented, future-focused, and networking rich...

    By PharmaVoice Team • May 1, 2016
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    Pharma Trax

    Physicians Will Prescribe Biosimilars  Trending now:  Lower patient costs remain a key driver across five specialties with significant biologic use. In A survey from InCrowd, targeted U.S. biologics prescribers shared their perceptions regarding the onset of biosimilars — lower cost, similar yet ...

    By PharmaVoice Team • May 1, 2016
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    Tools of the Trade

    Sermo Launches Feature to Engage Physicians Trending now:  New free feature allows companies to engage on the leading social network for doctors. Sermo, a global social network for physicians and a healthcare professional polling company, is launching Sermo Pages, creating a way for brands, busin...

    By PharmaVoice Team • May 1, 2016
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    Last Word

    Takeda Strengthens U.S. Business Operations Ramona Sequeira, President of Takeda Pharmaceuticals U.S.A., is transforming the centuries’ old Japanese pharmaceutical company to lead in the United States in the 21st century. PV: Where are you taking Takeda as a company? Sequeira: It is an exciting t...

    By PharmaVoice Team • May 1, 2016
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    Pharma's Role in Personalized Smart Health

    New technologies are driving in-home care, at-workplace care, and in-car care — thereby improving prevention, detection, behavior change, and caregiver support. According to a recent EY report, consumers will increasingly conduct virtual visits with doctors, nurses, and care coaches through cell ...

    By Robin Robinson • May 1, 2016
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    The Influence of MSLs

    The role of medical science liaison (MSL) is growing in importance as key opinion leaders (KOLs) seek greater support in navigating complex information. A study from the Medical Science Liaison Society found the average time spent by a sales rep with a doctor was less than two minutes, while the ...

    By Robin Robinson • May 1, 2016
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    Programmatic Advertising

    Programmatic buying and selling of advertising, real-time bidding, automation, and the buying and selling of digital media are on the rise, even in the pharma space, where adoption is somewhat slower. Programmatic ad buying has changed the face of online advertising, but there’s still confusion a...

    By Robin Robinson • May 1, 2016
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    Diagnosing CNS Diseases

    Neurological disorders comprise more than 600 conditions that affect the nervous system, impacting an estimated 50 million Americans every year. In the last few years, a tremendous push for new research of the brain has begun, in part, enabled by the National Institutes of Health BRAIN Initiative...

    By Denise Myshko • May 1, 2016
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    HBA Rising Stars: Healthcare Vision 2020

    PharmaVOICE has exclusive access to nearly 100 women leaders, who are providing their take on the trends that are expected to shape the healthcare industry in the next four years. Identified by their companies as HBA Rising Stars and Luminaries, these industry executives talk about everything fro...

    By PharmaVoice Team • May 1, 2016
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    India Stamps Its Mark on the Global Pharma Market

    India is one of the great economic success stories; the country has enjoyed rapid growth and development over recent years. Today, it is the world’s fourth-largest economy and according to the IMF, the country is expected to realize 7.5% GDP in 2016-2017. With 1.2 billion people, India has the se...

    By Kim Ribbink • May 1, 2016
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    SHOWCASE FEATURE: Mobile Solutions

    Nearly two-thirds of Americans own a smartphone and 19% of Americans rely on a smartphone for accessing online services and for staying connected. And according to a Pew Research Center report, 46% of smartphone owners say their smartphone is something “they couldn’t live without," compared with ...

    By Taren Grom • May 1, 2016
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    Modern User Experiences: How Mobile is Just Beginning to Change Audience Behavior

    Facebook Messenger. Snapchat. Netflix. Podcasts. What do each of these have in common? A new model for audience engagement. The new model is one that is disruptive, quickly changing, and highly personalized. The disruption is one that healthcare, as an industry, will need to pay a lot of attentio...

    By Chris Cullmann • May 1, 2016
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    Engaging Healthcare Audiences On Full Stack Mobile Experiences

    There are few marketers or brands left that have not heard the call of mobile in their communication plans. For many audiences, mobile devices are not just preferred, but may be the only privately owned devices for using the Internet. For healthcare brands in particular, this has meant a sharpeni...

    By Nelson Figueiredo • May 1, 2016
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    Letter from the Editor

    Creating a Vision for the Future Innovation, from the Latin word innovatio, is the action or process of innovating.  The definition of innovation varies throughout the industry. But one thing is clear: innovation should not be confused with invention. In this month’s special issue, we explore th...

    By Taren Grom • April 1, 2016
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    UpFront

    Industry at Large Pfizer Consumer Partners with Galvanize on Health and Wellness Program Pfizer Consumer Healthcare and Galvanize have formed a joint health and wellness innovation program that will enable up to 10 start-up companies specializing in the development of potential solutions for imp...

    By PharmaVoice Team • April 1, 2016
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    mHealth

    Research Shows Twitter Could Help Recruit Cancer Patients Trending now: Patients use Twitter to find information on cancer clinical trials, yet only one tweet linked to a patient recruitment website. Twitter may be an effective, untapped resource to stimulate interest in cancer clinical trials an...

    By PharmaVoice Team • April 1, 2016
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    Pharma Trax

    Physicians Value Digital Sales Aids Trending now: Survey of physicians reveals they want stronger and more custom content from sales aids. While most pharmaceutical representatives today are armed with tablet devices and direct sales aids (DSAs), many are not using them effectively during physici...

    By PharmaVoice Team • April 1, 2016
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    Tools of the Trade

    Veeva CRM Suggestions Powers Sales Teams with Data-Driven Recommendations   Trending now:  Predictive analytics solution leverages cross-channel insights for faster, coordinated decision-making. Now available to life-sciences companies in Europe is Veeva CRM Suggestions, which leverages the power...

    By PharmaVoice Team • April 1, 2016
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    Celebrating Innovation

    Innovation — change, alteration, revolution, upheaval, transformation, metamorphosis, breakthrough — no matter how one defines this metaissue, innovation is disrupting the healthcare ecosystem and challenging CEOs, R&D experts, marketers, patient advocates, basically all stakeholders, to reth...

    By PharmaVoice Team • April 1, 2016