Commercialization: Page 41

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    How Cognitive Computing Will Change Healthcare Marketing

    Until recently, most marketers didn’t really know how to best use Big Data efficiently and effectively. Cognitive computing may provide a solution marketers need and in the process, close the communication gap between pharma, providers, and their patients. The Rise of Cognitive Computing The idea...

    By Jose Andrade • Sept. 1, 2015
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    It's Time To Change The Conversation

    A  Journey From “One to Many" to “One to One" As Heraclitus said, “The only thing that is constant is change." Well the world of drug promotion has changed. It has ceased to be a simple matter of detailing to physicians and an occasional pharmacist; it has evolved into an activity that is more so...

    By Jim Hall • Sept. 1, 2015
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    How to Succeed in Marketing's New Golden Age

                  It’s not your father’s marketing that is practiced today Though digital is key there is much more at play. For doctors and brands, marketing’s new golden age – Is less about “product" than “how you engage". It still starts with customers – and assessment of need How they do their j...

    By Jim McDonough • Sept. 1, 2015
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    Building A Better Message For Patients and Physicians

    The model for marketing healthcare brands is changing. There are many voices for health, pharmaceutical, and “wellness" products. When we are creating materials for a brand, we should look at the users for who they are: people who are motived by their own needs, interests, desires, and constraint...

    By David Davenport-Firth • Sept. 1, 2015
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    A Balanced Value Exchange

    Thanks to the interactive capabilities of social media, pharmaceutical product promotion has advanced from talking to an audience to engaging with your audience. And with this evolution, the challenge for brand managers is no longer simply to know your audience, but to know what your audience fin...

    By Dr. Theodore Search • Sept. 1, 2015
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    Digital Impact: Marketing in the Digital Revolution

    The rising prominence of rich media and digital content is creating new challenges in what has historically been a very conservative marketing environment within the life science industry. Today we operate in a truly global environment, with social and digital outlets connecting life-sciences com...

    By James Brown • Sept. 1, 2015
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    Letter from the Editor

    Celebrating Inspiration When we first conceptualized this special issue 11 years ago, the idea was that it would be nice to showcase the people who are having a positive impact on the industry. We didn’t know then that this issue would come to mean so much more than a metaphoric high five. Over t...

    By Taren Grom • Aug. 1, 2015
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    UpFront

    High School Students from Canada and Arizona Receive Top Honors in BioGENEius Challenge Winners of the annual International BioGENEius Challenge were announced at the 2015 BIO International Convention in Philadelphia. Anvita Gupta (12th Grade, Scottsdale, Ariz.) received top prize for the Global ...

    By PharmaVoice Team • Aug. 1, 2015
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    Who's on the list by Company

    AbelsonTaylor Inc.    Keith Stenlund Achillion Pharmaceuticals    Kevin Kucharski Advanced Clinical LLC    Leo Sheridan Alcobra Pharma    David Baker Altasciences    Chris Perkin AmerisourceBergen Corp.    Marc Kikuchi Artcraft Health    Marc Sirockman Astellas Pharma US Inc.    Jim Robinson Astr...

    By PharmaVoice Team • Aug. 1, 2015
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    What's New

    inVentiv Health Expands Global Regulatory and Compliance Services Trending Now: Essential compliance services provide regulatory teams with expert consulting as the European Union begins to implement the first major change in clinical trial regulation in 15 years. inVentiv Health, a global provid...

    By PharmaVoice Team • Aug. 1, 2015
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    Tools of the Trade

    TGaS Advisors Launches Emerging Life Sciences Network  Trending Now: The network provides peer support, data, and insights for accelerating commercial success. TGaS Advisors, a benchmarking and advisory services firm for life-sciences commercial organizations, has launched the Emerging Life Scien...

    By PharmaVoice Team • Aug. 1, 2015
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    Pharma Trax

    Prescription Drugs Under the Affordable Care Act Trending Now:  The newly insured are driving prescription volume and the balance point between cost and value may be shifting with the entrance of a new patient population and continued concerns over rising costs of care. Of the top 10 physician sp...

    By PharmaVoice Team • Aug. 1, 2015
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    Talent Pool

    Pharma Pool Marcello Agosti Takeda Names Head of New Global Commercial Organization Takeda has named Marcello Agosti head of global commercial, based in Zurich. The company established the global commercial organization as part of its plans to structure operations to become more agile and custome...

    By PharmaVoice Team • Aug. 1, 2015
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    Who's On The List by Section

    Commanders & Chiefs Dr. Michelle Berrey    Chimerix Rob Cosinuke    athenahealth and Epocrates Jim Curtis    Remedy Health Media Dr. Bruce Feinberg    Cardinal Health Specialty Solutions Lisa Giles    Giles & Associates Consultancy Inc. and Optivara Inc. Peter Goldschmidt    Sandoz Inc. D...

    By PharmaVoice Team • Aug. 1, 2015
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    Change Agents

    Dr. Boris Kushkuley Title: Executive VP Company: Intouch Solutions Education: Ph.D., Biophysics, Sackler Institute of Molecular Medicine, Tel Aviv University; M.Sc., Theoretical Physics, Moldova State University Family: Wife, Alina; two sons, Daniel and Ron Hobbies: Traveling, skiing Bucket List:...

    By PharmaVoice Team • Aug. 1, 2015
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    Creatives

    Mary Rose Rogowski Title: Creative Director, Art Company: PulseCX Education: Visual Communications, Art Institute of Philadelphia Family: Husband, Brett; two daughters, Riley, 6, Quinn, 4 Hobbies: Art, literature, movies, music, cooking, and building N-scale model trains Bucket List: 
Travel the ...

    By PharmaVoice Team • Aug. 1, 2015
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    Marketers

    Margaret Helmig Title: Executive VP, Global Brand Lead Company: Ogilvy Healthworld Education: MPH, Health Education and Behavioral Science, Rutgers School of Public Health; B.A., Political Science and History, Drew University Family: Husband, Albert Helmig; daughters, Casey, 27; Kate, 24; and Meg...

    By PharmaVoice Team • Aug. 1, 2015
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    Patient Advocates

    Dr. Stella Blackburn Title: VP, Global Head of Risk Management, Real World & Late Phase Research Company: Quintiles Education: M.B., B.S., Medicine, Guy’s Hospital Med School, London University; M.Sc., Epidemiology, London School of Hygiene and Tropical Medicine, U. of London; M.A., Medical S...

    By PharmaVoice Team • Aug. 1, 2015
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    Red Jacket Awards

    Jeff Aronin TITLE: Founder, Chairman, and CEO COMPANY: Marathon Pharmaceuticals LLC ASSOCIATIONS: University of Chicago Medical Center, Board Member Museum of Science & Industry, Board Member Aspen Institute, Henry Crown Fellow, Member Economic Club, Board Member Commercial AWARDS/HONORS: Bra...

    By PharmaVoice Team • Aug. 1, 2015
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    Fun Facts About the PharmaVOICE 100

    Where they were born? The PharmaVOICE 100 may come from all over, but what they have in common is a sincere desire to improve the lives of patients everywhere. What was their first job? We thought it would be fun to know how these highly successful executives earned their first paychecks. As it t...

    By PharmaVoice Team • Aug. 1, 2015
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    The Importance of Mentoring

    Most of our PharmaVOICE 100 honorees say having and being a mentor are important for success in this industry. Here is what they say about the value of being a mentor to others. Sound Bites from the PharmaVOICE 100 Our honorees talk about the importance of mentoring. David Baker Chief Commercial ...

    By PharmaVoice Team • Aug. 1, 2015
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    Overcoming the Challenges that Hinder Innovation

    PharmaVOICE 100 honorees discuss the challenges that the industry needs to overcome to support future innovation. Between 2009 and 2014, the annual growth rate for the top 25 life-sciences companies slowed from the prior decade’s double-digit average to only 1% annually, according to a recent rep...

    By PharmaVoice Team • Aug. 1, 2015
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    Innovation In a Patient-Centric World

    From healthcare reform to the push for value in medicines to personalized healthcare, the patient is now at the center of, well, everything. This means that pharmaceutical companies are now required to create a new paradigm, with the patient at the center. An initiative that began last year withi...

    By PharmaVoice Team • Aug. 1, 2015
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    Letter from the Editor

    In the rare disease community there is saying: Alone we are rare, together we are strong. Wendy White, senior VP, for rare diseases, at Dohmen Life Science Services, a board member of Global Genes,  and the president of the Heathcare Businesswomen’s Association (HBA), shared her personal rare dis...

    By Taren Grom • June 1, 2015
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    What's New

    Medicines360 is Driven to Empower Women Trending now:  New nonprofit pharma company changing access to medicine. San Francisco-based Medicines360.org is a nonprofit pharma company that is doing things differently from traditional pharma companies. Its mission is to help remove barriers and improv...

    By PharmaVoice Team • June 1, 2015