Commercialization: Page 46

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    What's New

    Ogilvy CommonHealth Worldwide Acquires Element Marketing Group TrendIng Now: Ogilvy CommonHealth extends focus on reimbursement and market share challenges. Ogilvy CommonHealth Worldwide, the health behavior experts of Ogilvy & Mather, has acquired Element Marketing Group (EMG), a market acce...

    By Ann Grey • Nov. 15, 2014
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    Tools of the Trade

    StayinFront Partners With MedPro Systems Trending Now: Life-sciences CRM software release improves efficiency and in-field PDMA ­compliance by providing sales reps with real-time mobile access to 14 million records. StayinFront and MedPro Systems have partnered to allow pharmaceutical field repre...

    By Denise Myshko • Nov. 15, 2014
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    Social Buzz

    PhRMA Launches Cancer Campaign; Responds to 60 Minutes Segment Trending now: PhRMA and industry pledge support for several disease programs. In October, CBS’ 60 Minutes ran a segment about the high cost of cancer drugs, and specifically about the decision by physicians at Memorial Sloan Kettering...

    By Taren Grom • Nov. 15, 2014
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    Year in Preview: On the Horizon: Looking Ahead…

    Experts from across all sectors of the industry provide their input on the trends in 2015 that will have the biggest impact on the industry, and how they will shape the future of healthcare. For this year’s special Year in Preview issue we took a slightly different tact than in years past. We are...

    By Taren Grom • Nov. 15, 2014
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    Pharma Trax

    Physicians Open to Digital Communications Trending now: As sales reps see doors close for in-person visits with physicians, digital doors open communication. As physicians seek information about drugs, increasingly more look to digital communication channels to learn about new therapies or ask qu...

    By Denise Myshko • Nov. 15, 2014
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    Talent Pool

    Biotech Pool Dr. Annalisa Jenkins Dimension Therapeutics Names CEO Dimension Therapeutics, a gene therapy company focused on developing novel treatments for rare diseases, has apppointed Annalisa Jenkins, MBBS, MRCP, CEO. Dr. Jenkins succeeds interim CEO Thomas Beck. Dr. Jenkins brings to Dimensi...

    By Ann Grey • Nov. 15, 2014
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    Electronic Health Record: A Focus On Patient Benefits

    When we think of the positive impact of electronic health record (EHR) adoption, we often focus on the increased efficiency of the medical practice or additional convenience for healthcare providers (HCPs). We do not often associate those benefits with our most important target: the patient. Curr...

    By Eugene Lee • Sept. 27, 2014
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    Embracing Co-Creation to Better Connect

    Many patient and caregiver campaigns fail to resonate with their intended audiences. Innovative collaboration methods and co-creation with patients and caregivers can add authenticity to communications and elevate brands. Do you remember the telephone game when you were a kid? One person starts t...

    By Dan Bobear • Sept. 27, 2014
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    Transdermal Delivery: Winning Patient Preference

    The pharma landscape continues to be crowded and competitive, with more emphasis than ever before on delivering improved patient outcomes at a competitive price. In light of this, pharmaceutical companies must not only deliver products that effectively treat patients’ problems, but also prioritiz...

    By Ingrid Blair • Sept. 27, 2014
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    SHOWCASE FEATURE: Patient Solutions

    As healthcare systems begin to pay for outcomes rather than ­products, patient-centric solutions and services will play a key role in the race to capture value. From wearables to improved drug delivery devices, from apps to EHR platforms, from patient trackers to packaging, the number of solution...

    By Taren Grom • Sept. 27, 2014
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    Vested Outsourcing Imperative

    Managing the Talent Supply Chain Large life sciences companies today face many challenges in acquiring and managing talent to meet their business imperatives. The first decision to be made is always the same, whether the workforce contains full-time employees, contingent workers, independent cont...

    By Kevin D. Duffy • Sept. 27, 2014
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    SHOWCASE FEATURE: Supply Chain: Talent Management: A Different Supply Chain Issue

    A sound workforce strategy furthers a company’s business agenda and generates results. When the topic of supply chain management is discussed, the conversation typically is about manufacturing and distribution issues. But today one of the most pressing challenges facing CEOs is the talent supply ...

    By Taren Grom • Sept. 27, 2014
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    Colombia Emerges as an Attractive Pharma Market

    With a growing interest in attracting R&D and continual economic growth, Colombia is seen as an attractive market for pharmaceutical companies. The Republic of Colombia is evolving from an emerging economy, having enjoyed an economic turnaround since 2000, when it was perceived by economists ...

    By Kim Ribbink • Sept. 27, 2014
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    The Education of Principal Investigators

    Efforts by pharma companies and other organizations aim to standardize GCP and training requirements for clinical research investigators and sites. Principal investigators and clinical sites are the backbone of clinical research. Sponsors and CROs depend on investigators and sites to conduct stud...

    By Denise Myshko • Sept. 27, 2014
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    New Models for Academic Partnerships

    Academic medical centers have a renewed interest in partnering with pharmaceutical companies and are investing resources to ensure successful collaborations. Industry partnerships with universities are changing. These collaborations are no longer about single projects. They are broader in scope, ...

    By Denise Myshko • Sept. 27, 2014
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    The Nanomedicine Revolution

    Nanomedicines have the potential to improve effectiveness and reduce the side effects of therapeutics. Nanotechnology has the potential to revolutionize healthcare across disciplines and specialties. For medicines specifically, nanotechnology can improve drug targeting and effectiveness and reduc...

    By Denise Myshko • Sept. 27, 2014
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    Talent Pool

    Pharma Pool SCOTT HUNTER Shire Names Marketing Director of Ophthalmics Business Scott Hunter has been appointed as marketing director of the newly formed ophthalmics business at Shire. Mr. Hunter brings more than 12 years of eye care industry experience focused on therapies spanning ocular inflam...

    By PharmaVoice Team • Sept. 27, 2014
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    PharmaTrax

    Sales, Marketing, and R&D?Trends affecting the healthcare industry U.S. Pharmaceuticals Market is Improving Trending now: Patient access is broadening with implementation of the Affordable Care Act and the expansion of Medicaid. The outlook for the pharmaceutical market in the United States i...

    By Denise Myshko • Sept. 27, 2014
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    Tools of the Trade

    New Electronic and Web-Based Applications, Sites, and Technologies IMS Health Introduces Cloud-Based Sales Solution Trending Now: New solution combines territory-specific intelligence, advanced performance analytics, and innovative mobility features. IMS Health has launched the U.S. version of Ne...

    By Denise Myshko • Sept. 27, 2014
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    What's New

    Coalition Aims to Help Prevent Abuse and Diversion of ADHD medications Trending Now: Industry stakeholders band together to address medication misuse. The Coalition to Prevent ADHD Medication Misuse (CPAMM) was formed to prevent the misuse, abuse, and diversion of ADHD prescription stimulant medi...

    By Ann Grey • Sept. 27, 2014
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    Social Buzz

    Engagement Solutions Allow for Better Interactions Trending now: Mobile apps drive interaction across all stakeholder groups Sanofi Adds Texting to BGStar Device Sanofi recently added an automatic texting component to its diabetes management products BGStar and iBGStar that automatically sends a ...

    By Taren Grom • Sept. 27, 2014
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    Innovator's Corner

    A New Frontier in Eye Care Jeff George, Global Head of Alcon, talks about the company’s agreement with Google to develop a smart contact lens, which has the potential to transform eye care. Alcon is developing a smart lens technology that includes sensors, microchips, and other miniaturized ­elec...

    By Jeff George • Sept. 27, 2014
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    UpFront

    Imdustry at Large Genzyme Announces Launch of Expression of Hope III Genzyme, a Sanofi company, has launched Expression of Hope III, a global program of inspiration and awareness featuring works of art by the community of people affected by lysosomal storage disorders (LSD). This unique program e...

    By Denise Myshko • Sept. 27, 2014
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    Letter from the Editor

    Collaborating for Success Going it alone when it comes to drug development is a business and R&D model falling out of vogue. The highly competitive and IP-protective pharmaceutical industry is opening its proverbial R&D vaults with the hope that a diverse meeting of the minds and diversit...

    By Taren Grom • Sept. 27, 2014
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    C-Suite: Outsourcing

    Outsourcing We asked C-suite executives throughout the outsourcing ecosystem to provide their ­insights on what the biggest opportunities for innovation are, what are the biggest ­barriers, and identify a recent innovation that is improving the process. Nick Demling Executive VP Planet Pharma Opp...

    By Taren Grom • Aug. 28, 2014