Commercialization: Page 64

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    Talent Pool

    Pharmaceutical POOL Greg IRACE Anne WHITAKER Sanofi Shifts U.S. Leadership Sanofi has named Greg Irace senior VP, global services. Mr. Irace leads the global information systems function and is responsible for shared support functions across all Sanofi businesses in North America. He also plays a...

    By PharmaVoice Team • Sept. 27, 2011
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    Pharma Trax

    Sales, marketing, And R&D?Trends affecting the healthcare industry Vision and Planning are Key to Efficient Real-World Data Use Trend: Market forces are driving the need for real-world data in the life-sciences industry. Recommendations for ­­Real-World Data Research » Develop a shared vision...

    By PharmaVoice Team • Sept. 27, 2011
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    Social Media

    Social Media trends, regs, and apps Number Of Healthcare Organizations Using Social Media Grows Trend: More U.S. hospitals are implementing social media for better health outcomes. Out of 1,188 Hospitals, Mayo Clinic Leads in Social Media According to Ed Bennett, director of Web operations at the...

    By PharmaVoice Team • Sept. 27, 2011
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    Customer Centric Segmentation

    Marketers are zeroing in on physician and patient targets with new media, new segmentation techniques, and new analytics. Segmentation has gone micro these days, and the ability to target a very specific audience is easier than ever. However, the life-sciences industry has yet to wholly align its...

    By PharmaVoice Team • Aug. 29, 2011
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    Talent Pool

    Executive appointments and promotions in the healthcare industry By Carolyn Gretton Pharmaceutical POOL Dr. Tomas BOCANEGRA Pozen Appoints Development VP Pozen, a pharmaceutical company committed to developing medicines that transform lives, has named Tomas Bocanegra, M.D., executive VP of develo...

    By PharmaVoice Team • Aug. 29, 2011
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    PharmaTrax

    Sales, marketing, And R&D Trends affecting the healthcare industry By Carolyn Gretton U.S. Prescription Drug Spending Posts Modest Increase for 2010 Trend: Fewer physician office visits and new therapy starts indicate that U.S. patients are scaling back their use of prescription medicines ami...

    By Carolyn Gretton • Aug. 29, 2011
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    Social Media

    Social Media trends, regs, and apps By Robin Robinson FDA Expands its Use of Social Media Trend Watch: Government agency hosts tweetchat on proposed rule for mobile apps Proposed Rule for Medical Apps Only Applies to Two Categories The proposed federal regulations regarding mobile medical applica...

    By PharmaVoice Team • Aug. 29, 2011
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    What's New

    New healthcare-related products, services, and companies BIO Continues Strategic Initiatives to Speed Scientific Breakthroughs Trends: Despite the current constrained economic environment, industry leaders and ­advocates continue to formulate strategies and solutions aimed at transforming policy ...

    By Carolyn Gretton • Aug. 29, 2011
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    UpFront

    UpFront Awards… » CSL Behring Receives NORD Award CSL Behring has received the ­National ­Organization for Rare Disorders (NORD) 2011 Corporate Award for new ­treatments brought to market for patients with rare diseases. CSL Behring’s new treatment, Factor XIII concentrate (human), is approved fo...

    By PharmaVoice Team • Aug. 29, 2011
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    Letter from the Editor

    The New Market Frontier New segmentation techniques might just be the way to uncover the next growth opportunity for brands. Audience segmentation has been around forever and is used by most companies to identify those consumers who are the right fit for their brands — and companies are spending ...

    By Taren Grom • Aug. 29, 2011
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    2011 PharmaVOICE 100 - Who's on the List by Section

    The Commanders & Chiefs Frank Baldino Jr., Ph.D. Cephalon Inc. Donna Beardsworth. Beardsworth Group Calep A. (Joe) Boyd III MCS Healthcare Public Relations Randall Carpenter, M.D. Seaside Therapeutics N. Anthony Coles, M.D. Onyx Pharmaceuticals B. Reid Connolly evoke interaction Donna Cryer C...

    By PharmaVoice Team • July 26, 2011
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    The Patient Advocates

    Patient-Focused By putting patients first, these industry innovators are changing the dynamics of product messaging and communications. Nadine Arevian McGowan Patient Ambassador Nadine McGowan was the manager of the boys’ wrestling team at her high school. Name: Nadine Arevian McGowan Current pos...

    By PharmaVoice Team • July 26, 2011
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    The Technologists

    E-Advocates Tech-savvy individuals are developing new tools and solutions to expand the healthcare industry’s horizon and address its biggest challenges. Katrina Monique Rice Finding Solutions When Katrina Rice decides she wants something, she goes after it. That assertiveness came to the fore wh...

    By PharmaVoice Team • July 26, 2011
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    The Marketers

    New Media Mavens These tech-savvy marketers are energized by the possibilities present in the plethora of ­social media and other cutting-edge message-delivery tools. Alyson Connor • Driving Better Health Behaviors Curious. Passionate. Alyson Connor was a zookeeper. Alyson Connor can make the mos...

    By PharmaVoice Team • July 26, 2011
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    The Clinical Specialists

    Instinctive Innovators These experts in the clinical arena are evolving research and development practices, ­technologies, and development models to help bring new products to market faster, more cost-effectively, and with improved safety profiles. Mitchell Katz, Ph.D. • Leading by Example Suppor...

    By PharmaVoice Team • July 26, 2011
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    The Researchers & Scientists

    Scientific Pathfinders As R&D becomes more focused and specialized, these research experts are leading the way by breaking new ground. Julian Adams, Ph.D., is leading the charge in the war against cancer. Dr. Adams is best known for the discovery and development of Velcade (bortezomib), a pro...

    By PharmaVoice Team • July 26, 2011
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    The Change Agents

    Momentum Motivators These dynamic game changers are using their creative thinking and strategic skills to ­propel the industry beyond the many challenges it faces today. Mark E.Q. Willmann Competitive Edge If you were to ask anyone across the Torre Lazur Healthcare Group (TLHG) who inspires and m...

    By PharmaVoice Team • July 26, 2011
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    Talent Pool

    Executive appointments and promotions in the healthcare industry By Carolyn Gretton Pharmaceutical POOL Damian BRAGA Sanofi Pasteur Consolidates ­Commercial Operations Leadership Sanofi Pasteur, the vaccines division of global healthcare company Sanofi, has tapped U.S. President Damian Braga as s...

    By Carolyn Gretton • July 26, 2011
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    Social Media

    Social Media trends, regs, and apps By Robin Robinson Mobile health apps get more mileage with in-car connectivity Trend Watch: Carmakers and healthcare companies collaborate for better disease management. SDI, WellDoc, and Medtronic partner with Ford to synch apps with car dashboard controls For...

    By Robin Robinson • July 26, 2011
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    Tools of the Trade

    New electronic and web-based applications, sites, and technologies By Carolyn Gretton Acurian Launches Clinical Trial Patient Education Technology Trend: New technology platforms are focused on helping improve patient enrollment and ­engagement, overcome education barriers, and help maximize site...

    By Carolyn Gretton • July 26, 2011
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    2011 PharmaVOICE 100 - Who's on the List by Company

    Acorda Therapeutics Andrew Blight, Ph.D. ACT Biotech Inc. Ali Fattaey, Ph.D. Acucela Inc. Ryo Kubota, M.D., Ph.D. Alliance Healthcare Information LLC Mary Anne Greenberg Almac Group Sir Allen McClay The Avoca Group Inc. Patricia Leuchten AXON US Mario Nacinovich Beardsworth Group Donna Beardswort...

    By PharmaVoice Team • July 26, 2011
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    Letter from the Editor

    Taking Inspiration to the Next Level This is our favorite issue of the year, and we hope it’s yours too. It has been a joy and a privilege to have had a chance to get to know this year’s PharmaVOICE 100. They certainly illustrate what it means to think bigger, do more, and lead with passion and i...

    By Taren Grom • July 26, 2011
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    CSR Gets a Makeover

    Corporate social responsibility (CSR) policies have been in place for decades at most companies, but the increased social awareness of today’s consumers has stepped up the visibility of such programs. The state of the world’s economy, the ever-evolving business environment, and an overall growth ...

    By PharmaVoice Team • May 24, 2011
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    Pharma 3.0: A Call for Collaboration and Experimentation

    Success or failure in Pharma 3.0 — an ecosystem comprised of established industry members, nontraditional companies, and an increasingly informed data-empowered consumer — will be based on life-sciences companies’ ability to develop innovative, outcomes-focused offerings through structured, syste...

    By Robin Robinson • May 24, 2011
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    Talent Pool

    Pharmaceutical POOL Dr. Janet HAMMOND Roche Strengthens Translational Medicine Leadership Roche has appointed Janet Hammond, M.D., Ph.D., VP, translational medicine – virology in pharmaceutical research and early development (pRED). Dr. Hammond joins Roche from Valeant Pharmaceuticals Internation...

    By PharmaVoice Team • May 24, 2011