Leadership: Page 28


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    Letter from the Editor

    The spirit of giving Fifth Annual PharmaLinx Charity Golf Outing Linda Beneze from PHT Corp., a gold sponsor of the event, and Taren Grom, editor of PharmaVOICE, take a moment during the Fifth Annual PharmaLinx Charity Golf Outing. The pharmaceutical and life-sciences industries have on...

    By PharmaVoice Team • Jan. 2, 2008
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    Talent Pool

    Pharma POOL Louis C. Arp Dr. Lyn D. Olson Eisai Announces Executive Appointments Eisai, a pharmaceutical company based in Teaneck, N.J., has appointed Louis C. Arp as VP of production operations and Lyn D. Olson, Ph.D., as VP of quality at its pharmaceutical production and formulation research an...

    By PharmaVoice Team • Jan. 2, 2008
  • drug shopping cart Explore the Trendline
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    Trendline

    Commercialization, marketing and social media

    As the pharma industry stares down a historic patent cliff, macroeconomic headwinds and challenging R&D costs for increasingly complex medicines, nailing the launch of new medicines has become increasingly critical. 

    By PharmaVoice staff
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    The PharmaVOICE 100 - Letter from the Editor

    The PharmaVOICE 100 was inspired by the men and women who graciously consent to share their insights on the various trends and challenges facing the life-sciences industry on a monthly basis. We are continually fired up by their knowledge and willingness to raise their voices and bring their uniq...

    By Taren Grom • Jan. 2, 2008
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    Table of Contents

    Table of Contents The Commanders and Chiefs From the presidents of major pharmaceutical companies to top executives at specialty and biotechnology companies to the leaders of companies that support the industry, these men and women are shaping the life-sciences industry. The Risk Takers The archi...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    July 18-19 The 2nd Annual Strategic Medicare Compliance and Administration Summit Ritz Carlton Hotel, Tysons Corner, Va. For more information, contact Jon Stock, The Center for Business Intelligence, at 800-817-8601, e-mail [email protected], or visit cbinet.com. July 18-19 9th International Out...

    By PharmaVoice Team • Jan. 2, 2008
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    Table of Contents

    Table of Contents Letter from the Editor Forum on Marketing Modern Marketing in the Making: Marketing executives from pharmaceutical, biotechnology, device, and diagnostic companies, ranging in size from small specialty to midtier to large and global, share common challeng...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    Industry Events October 15-16, 2003, Wardman Park Marriott Hotel — Washington, D.C. eSubmissions for Global Compliance This Marcus Evans conference will focus on electronic document management and publishing. Key topics will include an ICH update, changes in eCTD specifications, CDISC data standa...

    By PharmaVoice Team • Jan. 2, 2008
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    Accurately Costing a Clinical Trial

    Accurately Costing a Clinical Trial By Denise Myshko Streamlining the budget process not only leads to more accurate resource allocation, it also allows for better predictions and creates more accurate clinical-trial planning. July 2003 Clinical-trial spending has increased considerably over the ...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    June 6-7 Pharmaceutical Marketers KnowledgeShare Forum 2005: Building Brand Differentiation in the Current Regulatory Climate Airport Marriott, Philadelphia This is a PharmaVOICE event, subscribers are eligible for a 15% discount; register using code PVMKS05. For more information, contact Micah L...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    November 18-20, 2003, Westin Copley Place — Boston LogiPharma 2003 This is an opportunity for attendees to hear how competitors and peers are maximizing every facet of their supply-chain strategy. The event provides the opportunity to hear more than 25 confirmed case studies delivered by senior-l...

    By PharmaVoice Team • Jan. 2, 2008
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    Raise Your Voice -- Letters

    Letters Informative DTC ads still have a long way to go. Hold the dogs, skateboards, straw hats, happy motorcycling couples, and all those grandkids. — Carol Bohach, B.S.Pharm. Clinical Research Consultant November 2003 Advertising and patient education need to join hands Back in the 1980s, I wro...

    By PharmaVoice Team • Jan. 2, 2008
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    PharmaOutlet

    Contributed by Colin J. Foster In the Aftermath of September 11, U.S. Security is A New Reason to Improve Science Education Innovations in science and technology have long been synonymous with economic prosperity. On the other hand, it’s probably safe to say that science and technology and the st...

    By Colin J. Foster • Jan. 2, 2008
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    Talent Pool

    Pharma POOL Michael J. DuBois Jeffrey A. Winton Schering-Plough Announces VP Appointments Schering-Plough, Kenilworth, N.J., has appointed Michael J. DuBois senior VP of global licensing. In this role, Mr. DuBois, 56, is responsible for the acquisition of new products discovered outside Schering-...

    By PharmaVoice Team • Jan. 2, 2008
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    Letter from the Editor

    PharmaVOICE June 2005 Letter from the Editor In 1990, some very smart women realized that to effect change in the industry, HBA was going to have to take an active role in recognizing women in leadership positions and increasing their visibility in the industry. “Since then, we have been recogniz...

    By Taren Grom • Jan. 2, 2008
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    What's on Your Mind -- Opinions

    What’s on Your Mind — Opinions Opinions Blogs, which often combine a mixture of what is happening in a person’s life and what is happening on the Web into a type of hybrid diary/guide site, are quickly becoming important online resources for consumers and patients. Bloggers share personal informa...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    May 16-17 Global Clinical Trials Hyatt Regency Jersey City, Jersey City, N.J. For more information, contact Caria Badenhorst, Marcus Evans, at 246-417-5321, e-mail [email protected], or visit marcusevans.com. May 16-17 5th Annual Sample Accountability Hyatt Regency Princeton, Princeton, N....

    By PharmaVoice Team • Jan. 2, 2008
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    Table of Contents

    On the Cover Culture of compliance: Cutting through the confusion To be compliant with the many regulations and guidances that apply to the marketing of prescription products, companies need to create a culture of compliance that fosters and promotes an ethical atmosphere and compliant behavior. ...

    By PharmaVoice Team • Jan. 2, 2008
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    PharmaOutlet

    Lessons for Public Relations from the Presidential Trail Trina Chiara In 1988, I traveled on a 747 airplane; Seat 24B. I packed light: a reporter’s notebook and pen, a tape recorder, and a couple of “snappy” mix-and-match articles of clothing. As a journalist for National Public Radio and part of...

    By Trina Chiara • Jan. 2, 2008
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    On the Calendar

    February 15-17 WCBF Six Sigma in Chemicals & Pharmaceuticals Hyatt Regency Dallas, Dallas For more information, contact Louise Gosling, WCBF Six Sigma Solutions, at 44-14-83 76-0883, e-mail [email protected], or visit wcbf.com. February 15-18 18th Annual DIA Electronic Document Manageme...

    By PharmaVoice Team • Jan. 2, 2008
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    Reputation Enhancement

    Reputation Enhancement Ahn. The biopharmaceutical industry has blindly relied on the argument that high prices are needed because of increasing research and development costs. Focusing on innovation without discussing access is disingenuous. We risk alienating ourselves precisely when we have so ...

    By PharmaVoice Team • Jan. 2, 2008
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    Cover

    PharmaVOICE The Forum for the Industry Executive Year In Preview: 2005 More than 100 experts talk about the industry’s future www.pharmavoice.com December 2004 Special Issue Volume 4 Number 12 Download PDF

    By PharmaVoice Team • Jan. 2, 2008
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    Table of Contents

    Contents Kristine Nash-Wong, Marketing Manager at HealthMedia, speaks about reputation enhancement. Dr. Thomas Wicks, VP of Regulatory Affairs at Odyssey Pharmaceuticals, talks about continuing treatment innovation while limiting costs. Scott Szwast, Sector Marketing Manager at UPS Supply Chain S...

    By PharmaVoice Team • Jan. 2, 2008
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    Letter from the Editor

    2005 Year In Preview Taren Grom In keeping with PharmaVOICE’s mission of providing insightful and provocative commentary on the business practices, strategies, and services that affect the life cycle of products from molecule through market, it is our pleasure to publish the first annual Year in ...

    By Taren Grom • Jan. 2, 2008
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    Introduction

    The Pulse of the Industry By Taren Grom This first annual PharmaVOICE Year in PreVIEW is designed to provide an overview of the challenges and trends expected to impact the life-sciences industry in the coming year and beyond. For this special forum, a distinguished list of more than 100 industry...

    By Taren Grom • Jan. 2, 2008
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    Business Models

    Turett. The pharmaceutical industry needs to resolve multiple bipolarities: being a business and being a public utility; being doctor-focused and being consumer-focused; and being about medical innovation and being about marketing. The industry has begun a process of self-reinvention that in 2005...

    By PharmaVoice Team • Jan. 2, 2008