Patient: Page 14
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Three Steps to Innovate Patient Solutions
At the heart of all of our work is meeting patient needs, so let’s take a deep dive into all of the routes currently available to deliver patient solutions. The challenge is to balance the conversation between pragmatism and idealism. To call out the elephant in the room, there’s a big appetite f...
By Corina Kellam • Oct. 1, 2021 -
The Key Elements to a Successful and Sustainable Patient Engagement Strategy
There are three elements to a successful and sustainable patient engagement strategy: personalized, convenient, and data-driven. Pharma spends $20 billion a year in advertisements driving patients to the noninteractive CTA, “talk to a doctor." By incorporating these three elements, we can transfo...
By Chase Feiger • Oct. 1, 2021 -
Trendline
Commercialization, marketing and social media
As the pharma industry stares down a historic patent cliff, macroeconomic headwinds and challenging R&D costs for increasingly complex medicines, nailing the launch of new medicines has become increasingly critical.
By PharmaVoice staff -
Big Healthcare Drives a Better Patient Experience
Five ways real-world data adds value in the drug development and commercialization lifecycle. The drug development industry has access to vast stores of real-world data (RWD) that reflect the healthcare journeys of millions of patients across the globe. And the scale of these assets grows exponen...
By Mark Brown • Sept. 1, 2021 -
The Evolving Patient Journey
Traditional patient-support programs must adapt to the new normal Many elements of healthcare have changed since the onset of the pandemic, most of all patient behavior and the patient journey. The move to virtual health and telemedicine provides more opportunities to touch patients along all pha...
By Robin Robinson • Sept. 1, 2021 -
Profile
Patient Heroes
These visionary thinkers are driving innovation around scientific breakthroughs and new technologies on behalf of patients. Empathy. Action. Reflection. Sparking innovation by… having an experience-designer mindset Jena Daniels Title: VP, Patient Success Company: Medable Inc. ...
By PharmaVoice Team • Aug. 1, 2021 -
Seven Secrets to Patient Experience Breakthroughs
The principles of behavioral science can be used to keep participants engaged, adherent to the protocol, and proud of the contributions to curing disease. Consumer industries have invested millions in improving “customer experience" — how consumers feel or perceive every interaction with a compan...
By Kyle Hogan • June 1, 2021 -
Widening the Lens: From Patient Engagement to Community Engagement
To truly engage patients, we must incorporate their community support systems No patient travels through their health journey alone. To be patient-centric, and fully engage patients in clinical research, expanding our approach to be inclusive of the broader communities that support them is impera...
By Alycia James • June 1, 2021 -
Letter from the Editor
Password protected? How secure is your healthcare and other online data? Well, across the globe it’s clear that healthcare information continues to be fertile ground for cybercriminals. According to HIPAA Journal, there was a 40.63% increase in reported data breaches of 500 or more healthcare rec...
By Taren Grom • April 1, 2021 -
Letter from the Editor
Thank you… Our special Patient Voice issue is one of my favorite issues of the year. Now in its fourth year, this is our opportunity to shine a light on the people who are truly making a difference to the healthcare system. It’s their unwavering pursuit to change the status quo and improve the de...
By Taren Grom • March 1, 2021 -
Upfront
Lilly and Life for a Child Expand Partnership Lilly, Life for a Child, and Beyond Type 1 advance access to diabetes care in resource-limited countries. More than 1.8 million children and young adults under 25 years old have Type 1 diabetes, yet many don’t have access to the life-saving treatments...
By PharmaVoice Team • March 1, 2021 -
HealthTech
Biogen to Launch Pioneering Study to Develop Digital Biomarkers of Cognitive Health Using Apple Watch and iPhone Trend Watch: Google, Microsoft, Apple Watch, Azure Becoming Major Players in HealthTech Biogen has initiated a new virtual research study, in collaboration with Apple, to investigate t...
By PharmaVoice Team • March 1, 2021 -
Patient Power: Personal Journeys of Courage
The power of patients is palpable, powerful, and pervasive. Patient-centricty has evolved into patient engagement. The distinction, while subtle, is also palpable, powerful, and pervasive. Engagement requires active participation. Rather than being passively placed in the center of vague initiati...
By PharmaVoice Team • March 1, 2021 -
Unflagging Courage — Dana Deighton
As both a caregiver and a patient, I’ve had lots of on-the-job training. It started when I was 32, with young kids, my mom (who was an RN) was diagnosed at age 61 with stage four colon cancer. She only lived for another six weeks and those six weeks were fraught with gut-wrenching pain, smells th...
By Dana Deighton • March 1, 2021 -
Advocacy Cheerleader — Barby Ingle
I have been battling chronic pain since 1997. First with endometriosis, which resulted in a full hysterectomy and left oophorectomy. Then in 2002, I developed Reflex Sympathetic Dystrophy (RSD), which is also known as Central Pain Syndrome. This is a progressive neuro-autoimmune condition that af...
By Barby Ingle • March 1, 2021 -
The Patient Knows Best
The patient voice is crucial throughout the entire healthcare process, but especially relevant in creating spot-on patient education. Shantana Hazel, Wayne Eskridge, and Lisa Lurie are just three of thousands of patient activists who have used their own patient journey and experiences to create i...
By Robin Robinson • March 1, 2021 -
Education is Key — Daniel Garza
I remember being at Ben Taub Hospital in Houston. Texas. September 2000, I think it was Tuesday the 26th. I had been in the hospital over the weekend, weighed about 110 lbs. with a T-cell count of 108, and the diagnosis was AIDS. I had been in an isolated room, with only my mother, father, and si...
By Daniel Garza • March 1, 2021 -
A Family Affair — Estela Lugo
I wish I could say there was a time in my life when I felt “normal," but there really isn’t. Some of my first memories include sitting on the number rug in kindergarten and showing off my new plastic leg braces to friends. It was 1984 when doctors at Nassau County Medical Center in New York broke...
By Estela Lugo • March 1, 2021 -
Decentralized Clinical Trials: The Way Forward
COVID-19 prompted the need for the industry to address patient needs in the clinical trial space, and companies along the drug development paradigm pivoted successfully to the benefit of patients. Necessity is the mother of invention, and over the past 12 to 18 months because of the limitations n...
By Taren Grom • March 1, 2021 -
Becoming a Patient Partner — Claire Snyman
May 14, 2010. I woke up to the room spinning. That day is forever etched in my mind. Firstly, because of the unfamiliar, sickening vertigo that rippled through my body, rendering me helpless. Secondly, because this symptom led to a cascade of events that four days later landed me in the ER diagno...
By Calire Snyman • March 1, 2021 -
Patient Heroes
Patient heroes have the power to positively change the status quo because of their influence, knowledge, passion, and commitment to improving the patient journey. The global patient engagement solutions market size is expected to reach $70.5 billion by 2028, according to a new report by Grand Vie...
By PharmaVoice Team • March 1, 2021 -
Advocate For Changes That Protect Patients — Molly Stallings
My mission is to create the best patient experience possible — from product development through program execution, each department plays a unique role in contributing to a patient’s overall experience. The consumerization of healthcare combined with the disruptive power of mobile technology prese...
By Molly Stallings • March 1, 2021 -
Mission: Disrupt Health Disparities — Dr. Altovise Ewing
I envision a future of healthcare where genetics is used to advance health equity. I deem this a critical and possible mission, and believe our work at Genentech is a step in the right direction to getting us there. Dr. Altovise Ewing’s passion for health equity is personal. As a Black woman rais...
By Altovise T. Ewing • March 1, 2021 -
20 Years in the Making: Special Section
From day one our goal has been to convene a community of experts who would be committed to our mission of: read, think, and participate. And you have. PharmaVOICE is proud to celebrate the contributions of thousands of thought leaders and subject matter experts who have lent their insights on a w...
By PharmaVoice Team • March 1, 2021 -
Commanders & Chiefs: Chief Patient Officers
More and more companies are elevating patient-facing roles to the C-Suite, as a result, these key roles continue to expand and evolve to address the goals of patient-centricity and patient engagement. Dr. Julie Gerberding Merck Respecting Voices Across the Spectrum of Advocacy The concept of pati...
By PharmaVoice Team • March 1, 2021 -
Fulfilling a Great Promise
Analysts attribute the continued growth of the cell and gene therapy (CGT) market to steady investment and consolidation in cell and gene therapies, with 16 out of the 20 largest biopharma companies adding CGT products to their portfolios. In the recent past, cell and gene therapies have emerged ...
By PharmaVoice Team • Feb. 1, 2021