Patient: Page 17
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PharmaVoice Team/PharmaVoice
Driving Patient Engagement
A cultural shift throughout pharma is putting patients squarely in the middle of strategic decision-making. Pharmaceutical companies should take a cue from patient advocacy groups to drive patient engagement, and even partner with those advocacy organizations to create better patient experiences ...
By Taren Grom • March 1, 2020 -
PharmaVoice Team/PharmaVoice
Patient Stories Can Bridge the Gap Between Pharma and Patients
Patients are sharing their stories in an effort to educate other stakeholders, and the pharma industry is using that knowledge sharing to improve on messaging and patient interaction. Patient stories are being used to illustrate organizations’ brand, services, and successes. Hospitals are using t...
By PharmaVoice Team • March 1, 2020 -
Explore the Trendline➔
Stock via Getty Images
TrendlineClinical trial diversity
As pharma wises up to the fact that the current playbook for improving clinical trial diversity has yet to make a meaningful impact, the quest is on to refine that approach.
By PharmaVoice staff -
PharmaVoice Team/PharmaVoice
Patient-Enhanced Drug Discovery and Development
Patients are uniquely positioned to inform the understanding of the therapeutic context for drug development and evaluation. In other industries, it would seem odd not to get input from the end user of a product throughout the development stages. But it seems that pharmaceutical companies — some ...
By Taren Grom • March 1, 2020 -
PharmaVoice Team/PharmaVoice
Bringing the Patient Voice into Clinical Trials
In an effort to put patients at the center, pharmaceutical companies are starting to gather input from patients earlier in the clinical trial process. Amid growing recognition that patients need to be part of the decision-making process in order to increase the effectiveness of the study, the pha...
By PharmaVoice Team • March 1, 2020 -
PharmaVoice Team/PharmaVoice
Building Advocacy Partnerships
The relationship between pharma companies and advocacy groups is important for all stakeholders but more needs to be done to create truly interactive, transparent relationships. The most effective approach for pharma companies to truly be patient-minded is a combination of engaging with patients ...
By PharmaVoice Team • March 1, 2020 -
PharmaVoice Team/PharmaVoice
Patient Relationships: Physicians and Payers
Patients are taking an active role in developing relationships with all stakeholders within their healthcare environment. Over the past several years, the relationship between pharma companies and patients has garnered much of the industry’s attention. But as patients become more empowered, engag...
By Robin Robinson • March 1, 2020 -
PharmaVoice Team/PharmaVoice
A Different Kind of Real-World Evidence: The Key Role That Patient-Provider Dialogue Research Can Play
All roads in healthcare lead to and from the medical visit. Well, maybe not all roads, but nearly all. The medical visit is central to the overarching healthcare structure and it is driven by the dialogue between patient and provider. The healthcare data and research landscape has been changing s...
By Katy Hewett • March 1, 2020 -
PharmaVoice Team/PharmaVoice
Patient Heroes
The definition of a hero is a person who is admired for courage, outstanding achievements, or noble qualities. There is a massive demand for patient-engagement solutions, with predictions that the market for such solutions will reach $30.36 billion by 2026. Patient needs are not only supported by...
By PharmaVoice Team • March 1, 2020 -
PharmaVoice Team/PharmaVoice
Making the Patient an Extension of the Team
The concept of patient-centricity is well embedded throughout EVERSANA and is intrinsically tied to helping the agency’s clients achieve their goals. Kristin LaBounty Phillips believes that the entire agency — with a unified commitment to quality in addressing patients’ needs — embodies the conce...
By Kristin LaBounty Phillips • March 1, 2020 -
PharmaVoice Team/PharmaVoice
Breaking Down Barriers to Bring Patients Equal Access to Top-Quality Care
Patients Always The term “patients first" is not enough, rather it’s “patients always" because patients are our North Star through every stage of development — from discovery to clinical trials to approved treatment. Eve Dryer Executive Director, Patient Advocacy Retrophin All patients should hav...
By Eve Dryer • March 1, 2020 -
PharmaVoice Team/PharmaVoice
Clinical Educators Provide Support Along the Whole Patient Journey
Team Power The teams of clinical educators at VMS BioMarketing are driven to help patients on a one-to-one basis to manage chronic illnesses — in the field or on the phone each day. Taking A Step-Wise Approach to clinical education There is one club that no one wants to join, but for those who wo...
By Clinical Educator Teams • March 1, 2020 -
PharmaVoice Team/PharmaVoice
Unraveling Data Ownership
Amid ongoing concerns over data privacy and how patients’ data is used, who owns the data is both a crucial and complex question. Just who owns a patient’s data? It’s a question that is fraught with complications due to the sensitive nature of the information. Data has been described as the most ...
By Kim Ribbink • Jan. 1, 2020 -
PharmaVoice Team/PharmaVoice
Wearing Your health: The Case for Smart Clothing
As the wearable market continues to expand, the potential for smart clothing to monitor and manage health is breaking new ground. The market for wearables is continuing to grow as more companies enter the space and as more and more consumers acquire devices. According to IDTechEx, the market for ...
By Kim Ribbink • Nov. 19, 2019 -
PharmaVoice Team/PharmaVoice
Patient Care: Treatment to Cure
Moving the industry from a focus on treatment to a focus on prevention will require data, new financial incentives, and a change in how healthcare is delivered and paid for. Today, the U.S. healthcare system is a collection of disconnected components: health plans, hospital systems, pharmaceutica...
By PharmaVoice Team • Nov. 19, 2019 -
PharmaVoice Team/PharmaVoice
Can Healthcare Be Equitable?
Addressing disparities in health is key to achieving progress toward health equity, but in a complex environment how can these goals be achieved? According to the World Health Organization, equity is “the absence of avoidable or remediable differences among groups of people." From a healthcare pe...
By Kim Ribbink • Nov. 19, 2019 -
PharmaVoice Team/PharmaVoice
Technology Plus Science: New Company Model?
We asked a variety of experts what would happen if Apple, Amazon, Google or another big technology company bought a pharma company? Our experts are divided on the likelihood of this happening, but if it did, they say it would be transformational. For more than a decade we have been discussing the...
By Robin Robinson • Nov. 19, 2019 -
PharmaVoice Team/PharmaVoice
Upfront
Alnylam Launches Animated Video Series for Kids with PH1 In September, Alnylam launched PH1 of a Kind, a new animated video series for children living with primary hyperoxaluria type 1 (PH1). The four-part video series stars Isabelle, Luuk, Asha, and Will — kids from around the world who have bee...
By PharmaVoice Team • Oct. 1, 2019 -
PharmaVoice Team/PharmaVoice
SHOWCASE: Patient Solutions: Engaged Patients Driving the Solutions Market
Across healthcare, there is a growing move toward patient engagement and patient-centered care. Technology and services companies in the healthcare space are more keenly focused on patient-centric initiatives and solutions as the healthcare model shifts from fee-for-service to value-based care. I...
By PharmaVoice Team • Oct. 1, 2019 -
PharmaVoice Team/PharmaVoice
Are You Ready for Patient Services 2.0?
Today’s patients are far more engaged than the previous era of “doctor knows best." Their voices are amplified through digital, social and popular media, from news programs to Facebook posts, blogs, podcasts, YouTube videos, and documentaries. Powered by the technology they use in their daily liv...
By Bhaskar Sambasivan • Oct. 1, 2019 -
PharmaVoice Team/PharmaVoice
Create Connections. Make a Difference.
Can engagement in online health communities (OHC) improve the quality of life for members while simultaneously having a positive impact on quality of healthcare as a whole? We think so. When it comes to living with a chronic health condition, the challenges can be numerous and disrupt life in man...
By Amrita Bhowmick • Oct. 1, 2019 -
PharmaVoice Team/PharmaVoice
Patient-Centric Approach to Improve the Patient Experience
Access to patients continues to be a key challenge for the industry and with 37% of sites under enrolling and 11% of sites failing to enroll a single patient, things aren’t getting any better. If sponsors and CROs continue to react to challenges as they arise rather than planning for success up f...
By Joyce Moore • Oct. 1, 2019 -
PharmaVoice Team/PharmaVoice
Caring for the Whole Patient
When it comes to supporting patients, the mantra is “put the patient first" or “put the patient at the center of the solution" — rightfully so. Successful marketers will always put the prime audience at the center of all programs, and in order to put the “patient first" or “at the center," it mak...
By Peter Von Bartheld • Oct. 1, 2019 -
PharmaVoice Team/PharmaVoice
Access Services Programs Affect Product Performance, and Your Brand and Company Reputation
“Repetition penetrates the dullest minds" was a common line I used to hear regularly from a former boss when I was a wet behind the ears product manager. The media’s consistent focus on prescription drug prices and the rising cost of healthcare has penetrated every news channel and stakeholder in...
By Michael Zilligen • Oct. 1, 2019 -
PharmaVoice Team/PharmaVoice
Commanders & Chiefs
These forward-thinking leaders are inspiring their teams to achieve far-reaching goals and strategically positioning their companies for success as they navigate complex industry challenges. Committed. Kind. A Celebration of Leadership Sharon Callahan Titles and Companies: CEO, TBWA\WorldHealth a...
By PharmaVoice Team • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
Change Agents
These forward-thinking individuals are disrupting the status quo and setting the strategic direction for their companies to capitalize on the opportunities that will shape the future of the healthcare ecosystem. Intuitive. Strategic. Solutions-Oriented, Patient-Focused Amy Bybee Title: VP, Strate...
By PharmaVoice Team • Aug. 1, 2019
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