Leadership: Page 23


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    Innovations: Platforms

    Creating Custom Multichannel Customer Engagement Cegedim’s Hub Helps Sales Reps Simplify Complex Digital Mix In these challenging times of shrinking prescriber access, pharmaceutical marketers need to determine a meaningful digital channel mix to engage their customers right out of the gate. Cege...

    By PharmaVoice Team • April 1, 2015
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    On the Calendar

    Coming Attractions Denice Torres, president of McNeil Consumer Healthcare, a Johnson & Johnson company, has been named the Healthcare Businesswomen’s Association’s 2015 Woman of the Year (WOTY). She will be honored at the 26th Woman of the Year event at the New York Hilton Midtown on Thursday...

    By PharmaVoice Team • March 1, 2015
  • drug shopping cart Explore the Trendline
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    Trendline

    Commercialization, marketing and social media

    As the pharma industry stares down a historic patent cliff, macroeconomic headwinds and challenging R&D costs for increasingly complex medicines, nailing the launch of new medicines has become increasingly critical. 

    By PharmaVoice staff
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    Gen Y - Gen How

    Whether you want to hire them or sell them a product, meeting the needs of ­Millennials requires new strategies.   As the newest generation of healthcare consumers and employment pool, the Gen Y population — all 77 million of them — want you to know something. They want to be happy, they want to ...

    By Robin Robinson • Feb. 1, 2015
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    Year in Preview: On the Horizon: Looking Ahead…

    Experts from across all sectors of the industry provide their input on the trends in 2015 that will have the biggest impact on the industry, and how they will shape the future of healthcare. For this year’s special Year in Preview issue we took a slightly different tact than in years past. We are...

    By Taren Grom • Nov. 15, 2014
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    On the Calendar

    The Calendar Industry Events and Conferences, including SPECIAL DISCOUNTS Coming ATTRACTIONS The mHealth Summit, Dec. 7-11, convenes an array of healthcare stakeholders focused on the integration of mHealth and wireless solutions to improve systemic healthcare systems, patient outcomes, and acces...

    By PharmaVoice Team • Nov. 15, 2014
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    The Researchers & Scientists

    Dr. Rob Kotin Seeing the Big Picture in Gene Therapy Driven to innovate by Curiosity One of the most influential thought leaders in gene therapy today, Rob Kotin, Ph.D.’s work has the potential to make a lasting impact on the lives of patients suffering from debilitating diseases of the central n...

    By PharmaVoice Team • Nov. 6, 2014
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    A New Era of Collaboration: Knowledge Sharing

    To innovate in an efficient, cost-effective, and timely manner in today’s drug development environment, companies won’t be able to go it alone; they will need to share data and collaborate in new ways. There was a time when a drugmaker would own and guard every aspect of its research and developm...

    By PharmaVoice Team • Sept. 27, 2014
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    On the Calendar

    The Calendar Industry Events and Conferences, including special discounts Coming Attractions The Healthcare Businesswomen’s Assocation is holding its annual conference at the Chicago Hilton, Nov. 12-14, 2014. The conference ‚- Inspired Leaders. Powering Innovation. ‚- is expected draw more than 1...

    By PharmaVoice Team • Sept. 27, 2014
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    ACA Expands Pharma Market

    Prescription drug coverage through the ACA’s health exchanges includes 8 million patients. While this is an opportunity for the pharmaceutical industry, it also puts more focus on value, costs, and outcomes. Pharmaceutical companies are finding a changed market for prescription drugs now that con...

    By PharmaVoice Team • Aug. 28, 2014
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    SHOWCASE FEATURE: Clinical Trial Solutions: The Upside of Clinical Solutions

    Even as pharmaceutical companies and their development partners continue to grapple with bringing safe products to market on time and on budget, new technologies, models, and analytics are driving improvements to counter the industry’s challenges. According to R&D leaders who recently partici...

    By PharmaVoice Team • May 29, 2014
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    The Change Agents

    The Change Agents Jessica BruEggeman Changing Health Behavior with Insight and Compassion Passionate and knowledgeable about her belief that changing health behavior can lead to improved health outcomes, Jessica Brueggeman succeeds in making a believer out of anyone who comes within her sphere of...

    By PharmaVoice Team • July 29, 2013
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    The Entrepreneurs

    The Entrepreneurs Amy Ellis Fearless Innovation Drawing on her highly successful new product development skills in consumer products, Amy Ellis embarked on an ambitious journey: to resolve one of the industry’s most intractable problems, the unsustainably high rate of inconclusive CNS trials. Wit...

    By PharmaVoice Team • July 29, 2013
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    PharmaVOICE 100 - Who's on the List by Section

    The Commanders & Chiefs David Berry Pronutria Damian Braga Sanofi Pasteur David Bruggeman Clinical Research Advantage Walter Capone The Multiple Myeloma Research Foundation Steve Collis AmerisourceBergen Corp. Nick Colucci Publicis Healthcare Communications Group Jim Curtis Remedy Health Medi...

    By Taren Grom • July 29, 2013
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    2013 PharmaVOICE 100 - Who's on the List by Company

    2013 PharmaVOICE 100 – Who’s on the List by Company Indexed by Company Affiliation Accelrys Ken Rapp Acorda Therapeutics Denise Duca Acurian Kristin Gross Addgene Dr. Joanne Kamens Advanced Clinical Concepts David Rear Agano Solutions and Auditgraph Mauricha Marcussen AmerisourceBergen Corp. Stev...

    By Taren Grom • July 29, 2013
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    Letter from the Editor

    Letter from the Editor By Taren Grom The 2013 PharmaVOICE 100 Each year we have the privilege of showcasing 100 of the most inspiring and motivational individuals throughout the life-sciences industry. This special issue, now in its ninth year, once again showcases the individuals as identified b...

    By Taren Grom • July 29, 2013
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    Count Down to the Sunshine Act

    Count Down to Sunshine Act The final rule for tracking physician payments under the Sunshine Act has provided needed clarity, but questions remain about data accuracy and the public’s ability to interpret the information. The pharmaceutical industry now has some guidance on how to report payments...

    By Denise Myshko • May 29, 2013
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    On the Calendar

    June 17-18 Gross to Net Accounting Forum for Pharmaceutical Manufacturers Hyatt Harbor Side, Boston Institute for International Research, iirusa.comJune 17-19 Next-Gen Kinase Inhibitors The Revere Hotel, Boston Cambridge Healthtech Institute, healthtech.com/kin/ June 18 5th Annual Cloud Slam 2013...

    By Heather Hummel • May 29, 2013
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    Medical Affairs: The Catalyst for Effective Medical Communications

    It has been said knowledge is power. Throughout the ages, healthcare professionals have been revered as powerful not only for their medical acumen but for the ability to heal the sick. Today as therapeutic options become more complex, physicians need to continually update and expand their knowled...

    By Debra Joyce • March 28, 2013
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    SHOWCASE FEATURE: Medical Affairs: Beyond the Science

    Beyond the Science By Taren Grom Medical affairs professionals are integral to creating new bridges that cross internal departments and connect to new stakeholders to share the increasing amount of scientific information available. With the current healthcare system requiring more data, quality e...

    By Taren Grom • March 28, 2013
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    SHOWCASE FEATURE: Outsourcing: Outsourcing For Efficiency

    Outsourcing for Efficiency For many sponsor companies in the life-sciences industry engaging with outsourcing partners — from the clinic to the market — is imperative if they want to drive efficiencies in time, money, and personnel as well as innovation. Life-sciences companies can reap the many ...

    By Taren Grom • Jan. 28, 2013
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    C-Suite: Specialty Pharma

    Specialty Pharma Targeted Opportunities C-Suite: Specialty Pharma By Taren Grom The growing U.S. specialty pharmaceuticals market is comprised of more than 90 companies marketing more than 550 prescription pharmaceutical products, according to MCD Group, and dozens of therapeutic categories, incl...

    By Taren Grom • Jan. 28, 2013
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    Sales: New Strategies

    Sales of the Future: New Tools, New Roles, New Strategies Salesforces target smaller audiences, with more customer service. Threatened by downsizing and mergers, disrupted by managed-care policies, and stalled by no-see physicians — the list on the challenges facing today’s sales reps goes on and...

    By PharmaVoice Team • Nov. 13, 2012
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    Marketing: Public Relations

    PR Goes Digital With the advent of digital media, the role of public relations has a greater responsibility to manage and protect a company’s reputation, while increasing visibility. According to Rob Bazemore, president, Janssen Biotech, PR plays a valuable role in building and maintaining the vi...

    By Robin Robinson • Nov. 13, 2012
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    SHOWCASE FEATURE: Regulatory Affairs: Regulating the Globe

    The growing pressure on pharma companies and regulators to ensure and enforce product potency and safety has resulted in a strong trend toward harmonization among regulatory bodies throughout the world. “Regulatory professionals can no longer operate with a local-only mentality; every product and...

    By Carolyn Gretton • Sept. 27, 2012
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    China's Pharma Star Shines Bright

    With a large patient population, government commitment to healthcare reform, a huge depth of scientific talent, and a powerful economy, China has been identified by many as the world’s most important emerging biopharma market. With a population of 1.3 billion people, China is both the world’s mos...

    By Kim Ribbink • Sept. 27, 2012