Leadership: Page 24

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    SHOWCASE FEATURE: Medical Affairs: Beyond the Science

    Beyond the Science By Taren Grom Medical affairs professionals are integral to creating new bridges that cross internal departments and connect to new stakeholders to share the increasing amount of scientific information available. With the current healthcare system requiring more data, quality e...

    By Taren Grom • March 28, 2013
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    SHOWCASE FEATURE: Outsourcing: Outsourcing For Efficiency

    Outsourcing for Efficiency For many sponsor companies in the life-sciences industry engaging with outsourcing partners — from the clinic to the market — is imperative if they want to drive efficiencies in time, money, and personnel as well as innovation. Life-sciences companies can reap the many ...

    By Taren Grom • Jan. 28, 2013
  • drug shopping cart Explore the Trendline➔
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    Trendline

    Commercialization, marketing and social media

    As the pharma industry stares down a historic patent cliff, macroeconomic headwinds and challenging R&D costs for increasingly complex medicines, nailing the launch of new medicines has become increasingly critical. 

    By PharmaVoice staff
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    C-Suite: Specialty Pharma

    Specialty Pharma Targeted Opportunities C-Suite: Specialty Pharma By Taren Grom The growing U.S. specialty pharmaceuticals market is comprised of more than 90 companies marketing more than 550 prescription pharmaceutical products, according to MCD Group, and dozens of therapeutic categories, incl...

    By Taren Grom • Jan. 28, 2013
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    Sales: New Strategies

    Sales of the Future: New Tools, New Roles, New Strategies Salesforces target smaller audiences, with more customer service. Threatened by downsizing and mergers, disrupted by managed-care policies, and stalled by no-see physicians — the list on the challenges facing today’s sales reps goes on and...

    By PharmaVoice Team • Nov. 13, 2012
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    Marketing: Public Relations

    PR Goes Digital With the advent of digital media, the role of public relations has a greater responsibility to manage and protect a company’s reputation, while increasing visibility. According to Rob Bazemore, president, Janssen Biotech, PR plays a valuable role in building and maintaining the vi...

    By Robin Robinson • Nov. 13, 2012
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    SHOWCASE FEATURE: Regulatory Affairs: Regulating the Globe

    The growing pressure on pharma companies and regulators to ensure and enforce product potency and safety has resulted in a strong trend toward harmonization among regulatory bodies throughout the world. “Regulatory professionals can no longer operate with a local-only mentality; every product and...

    By Carolyn Gretton • Sept. 27, 2012
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    China's Pharma Star Shines Bright

    With a large patient population, government commitment to healthcare reform, a huge depth of scientific talent, and a powerful economy, China has been identified by many as the world’s most important emerging biopharma market. With a population of 1.3 billion people, China is both the world’s mos...

    By Kim Ribbink • Sept. 27, 2012
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    Take Charge of Your Career: Next Steps

    Experts discuss the importance of mentoring, sponsorship, and coaching in career development. Mentoring has been a common tool to help employees learn from and take advantage of the experience of others. A consensus among our experts is that all employees can benefit from having mentors at differ...

    By Denise Myshko • Sept. 27, 2012
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    France Puts Health on the Map

    France is renowned for the quality of its healthcare ­system, competitive R&D ­environment, and worldwide translational medicine centers of excellence in several ­disease states. By Kim Ribbink France is a leading light in the area of healthcare and pharmaceuticals. Today, France is the secon...

    By PharmaVoice Team • March 26, 2012
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    Safety and Pharmacovigilance: A Moving Target

    Robin Robinson The industry has always been under ­extreme scrutiny by regulators and the ­public, but the current business ­environment creates even more pressure on the pharmaceutical industry to stay compliant. Regulations and procedures are not only tightening but continually developing and c...

    By PharmaVoice Team • Jan. 27, 2012
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    The Entrepreneurs

    Matthew Baker Compass IRB LLC William Buzzeo Cegedim Compliance Solutions Prabhavathi Fernandes Cempra Pharmaceuticals Sander Flaum Flaum Idea Group Joy Frestedt Frestedt Inc. Michael Jirousek, Ph.D. Catabasis Pharmaceuticals Mark Lacy Benchmark Research Lance Nickens The Patient Recruiting Agenc...

    By PharmaVoice Team • July 26, 2011
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    CSR Gets a Makeover

    Corporate social responsibility (CSR) policies have been in place for decades at most companies, but the increased social awareness of today’s consumers has stepped up the visibility of such programs. The state of the world’s economy, the ever-evolving business environment, and an overall growth ...

    By PharmaVoice Team • May 24, 2011
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    HBA's 2011: Rising Stars

    These high-potential women, who ­represent all facets and ­disciplines of the ­life-sciences industry, are being ­recognized by their companies for: Significantly contributing to their organizations. Exemplifying true leadership and acting as a role model for others. Assisting those in subordinat...

    By PharmaVoice Team • April 25, 2011
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    Tapping Into the Power by ­Getting Personal

    More and more patients are using Facebook, YouTube, Twitter, and other social media outlets to discuss their health and treatments with peers and caregivers. Social media tools have become an effective way to expand reach, foster engagement, and increase access to credible, science-based health m...

    By PharmaVoice Team • April 25, 2011
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    Showcase Feature: Sales Training in Transition

    As the pharmaceutical industry transitions to new customer-centric models, a complex payer ­environment, and higher-level technology, the traditional sales representative role is shifting to that of a key account manager, and training models are evolving accordingly. Trends such as the increasing...

    By PharmaVoice Team • March 28, 2011
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    Thought Leaders

    Ryan Abbate. President, Pacific ­Communications, a healthcare communications agency that ­offers strategic and tactical communications solutions. For more information, visit ­ ­pacific-com.com. Edward Abrahams, Ph.D. President,The Personalized ­Medicine Coalition, which brings together the academ...

    By PharmaVoice Team • March 7, 2011
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    Millennials: Problems or Prodigies?

    Our experts say, however, this is a generation worth catering to, because if they are happy, they will most certainly succeed. Getting all four generations to work together effectively is challenging because the generations have difficulty relating to one another as they interact in the workplace...

    By PharmaVoice Team • Dec. 27, 2010
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    E-Media

    New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: Tibco Unveils Solution for Accelerating Drug Development C3i Offers Subscription-Based Data Management Hosting Medidata Adds Supply Management, Source Document Verification Solutions Chiltern Solution Consolidates...

    By PharmaVoice Team • Aug. 26, 2010
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    The CREATIVES

    Let the Force be Creative These rock stars of healthcare advertising are infusing their creative passion and energy into healthcare communications across all media. There is no off switch for Jamie Cobb, ­Executive Creative Director at MicroMass Communications; he is always on, always thinking, a...

    By PharmaVoice Team • July 28, 2010
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    The MARKETERS

    The next big idea lies in pushing beyond comfort zones, and Dan Bobear ­fearlessly tackles issues head-on and challenges all who work with him to feed their minds to achieve ­marketing excellence. In leading his team at Palio, he breaks down the unpredictable and channels his colleagues’ energy a...

    By PharmaVoice Team • July 28, 2010
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    Haiti: A Beacon of Hope Through the Rubble

    The pharmaceutical and biotech industry is one built upon the foundations of human fragility. It is a business of identifying physiological weaknesses and developing the medicines and products to address those faults, thus resulting in an enhanced standard of living and optimum health for the hum...

    By Kelly Markham • April 28, 2010
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    The New Washington Office

    The legislative push for healthcare reform came with a speed and scope that surprised many in the pharmaceutical industry, drawing new attention to the Washington, D.C., offices of many drug companies. With this new attention comes the potential for new roles and responsibilities for Washington-b...

    By Dennis R. Cryer • Jan. 26, 2010
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    PDUFA III

    As time was about to expire, Congress approved legislation reauthorizing the Prescription Drug User Fee Act of 1992 (PDUFA) for five years. The reauthorization of PDUFA was included in the bioterrorism leg islation passed in May by both houses of Congress, and was signed into law by President Bus...

    By PharmaVoice Team • Jan. 14, 2010
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    Thought-Full Relationships

    In the drive for market success, top companies are harnessing and capitalizing on knowledge “owned” by specialists, often referred to as thought leaders. According to Best Practices Inc., Pfizer successfully employed thoughtleader endorsements by consulting the Vatican when releasing Viagra and l...

    By PharmaVoice Team • Jan. 14, 2010
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    Talent Pool

    Pharma POOL Margaret M.FORAN Chuck HARDWICK Pat KELLY Ian READ Pfizer Names Presidents for U.S., European Pharmaceuticals Businesses,Head of Corporate Affairs, and Corporate Secretary Pat Kelly and Ian Read have been appointed presidents responsible for the U.S. and European pharmaceuticals busin...

    By PharmaVoice Team • Jan. 11, 2010